Interesting data from sega themselves on what franchises they consider to have strong repeat sales over the years
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-Persona 5 royal (2020) doesn't include vanilla and is unsurprisingly sega's best seller, but it's curious how it's a consistent seller every year. I'm sure the PC and switch 2 release helped but it's still crazy to see it sell this much 6 years later. No wonder atlus keeps milking the cow.
-SMT V includes vengeance, so it kinda sold 1 million on first release then around one million with vengeance, currently around 2.4~
-Metaphor started very strong for a new IP. Sega said it sold a million on day 1 but it stabilized fast. There was that theory (from seca execs themselves?) that Atlus reputation as re-release machine made it worse.
-No mention of raidou, soul hackers 2 and nocturne hd... I'll take it that they didn't sell well, or at least not for more than one year.
They are also confident in the new personas, and consider it a "sucessfully built fandom earlier than previous titles" (is sega aware that this the third time atlus is making persona 4?). The persona trilers got the most views on youtube and already broke wishlist records.
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There is something funny about reading "strong expectations from the Fandom confirmed" lol. It seems sega believes this came from their influencer marketing.
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They also did a "full scale rollout on transmedia" with the goal of raising the fandom and pulls them into buying the games.
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(note of "celebrities who love sega" and visual media)
It seems sega/atlus doesn't really care about "larpers" and believes that, as long as you consume anything related to the game, you enhance the brand and keep it alive, helping long term sales.