It seems like Sam tried to put real effort, money and humor into this, and while you could say that it was ill intent, it was supposed to make a shitton of money for all of them, and there wasnt really any malicious stuff going on. Idubzz could have just rolled with it, make the docu and take the money.
But it seems like he didnt do it, because he is a rat. He went there to show how crazy and broke this alt right asshole is, while appearing charitable and like a nice guy, like in the rest of his shit. I doubt he can even afford to show Sam in a good light without him submitting to the woke, Ian is probably pretty deep in the leftist woke culture with Ethan Klein and people like that. I feel like the docu shows how these people are just unable to get along with anyone who doesnt submit to them.