Has the media and corporations left Men behind? - Are Women in control of the consumer market?

[V0dka]

I lay that down entirely to the fact that its in text form and therefore not instantly explicit. Consuming porn in public has probably become more common across the board now that you can pretend you're doing something important on your phone.

But thats one of the ways I think Women and Men operate differently when it comes to porn and fiction. Women typically operate on a mental level, when the read something, they imagine experiencing it themselves. When Men typically operate, it's on a visual level, they have to see something to process it.

Take for example Bella from Twilight and Rey from Star Wars. People have said these characters are blank, and are Mary Sues. These are movies trying to be written for Women, they aren't supposed to be characters separate from the viewer, they are supposed to be the Avatar for the female viewers to experience the movie. Similarly to when Women reading romance novels, THEY are supposed to be the heroine. They are supposed to be experiencing what she is experiencing.

I think thats one of the key differences between how Men and Women process media and entertainment.

Which is funny when Women talk about power fantasy with Men, they are coming from the angle that Men process entertainment in the same way. No, Men don't imagine they are Captain America when watching the movie.

 

[UQ 770]

I think thats one of the key differences between how Men and Women process media and entertainment.

I get the idea, but I'm really not convinced that it operates on such a fundamental level like that. I'm more willing to throw my hat in with the camp that says the women who fantasize in a more upfront manner are simply ignored. Likewise, I'm pretty sure the men who obessively put themselves into a story they get off too are probably ignored as well. Arguing about this shit on the level of sexuality is a huge waste of time though because humans are inherently degenerate and are going to get off to whatever they get off too. I refuse to subscribe to the theory that functioning human beings are slave to their sexuality outside of short bursts. That's exactly the shit radical feminists and "you know you want it" types have been trying to ram down people's throats (and other parts) for years. I don't buy it, otherwise sex would be even more casual in society than it is now.

 

[V0dka]

I get the idea, but I'm really not convinced that it operates on such a fundamental level like that. I'm more willing to throw my hat in with the camp that says the women who fantasize in a more upfront manner are simply ignored. Likewise, I'm pretty sure the men who obessively put themselves into a story they get off too are probably ignored as well. Arguing about this shit on the level of sexuality is a huge waste of time though because humans are inherently degenerate and are going to get off to whatever they get off too. I refuse to subscribe to the theory that functioning human beings are slave to their sexuality outside of short bursts. That's exactly the shit radical feminists and "you know you want it" types have been trying to ram down people's throats (and other parts) for years. I don't buy it, otherwise sex would be even more casual in society than it is now.

I understand what you are saying, and sure, I agree, but I think the proof is in the market. If the majority of Women wanted visual porn, and not written porn, then the market would operate that way. And I'm sure that there are some Men than enjoy a well written sex scene.

But the market the way it is, I think the general consensus is clear.

 

[UQ 770]

I understand what you are saying, and sure, I agree, but I think the proof is in the market. If the majority of Women wanted visual porn, and not written porn, then the market would operate that way.

Eh. At the end of the day, people will often take what they can get. If the supply is not there, then the demand eats shit and settles for less, sometimes.

 

[Dom Cruise]

Oh yes, males have been completely abandoned by modern culture, almost everything is geared toward a female audience/market and anything that isn't explicitly geared towards females is at best gender neutral (like say The Avengers movies)

Imagine how terrible it must be to be a little boy in today's culture, there is nothing made just for you anymore, you are completely unwanted and unloved by modern society.

Basically the 2010s is just a weird reversal of the 1980s, the 1980s was almost as male dominated a culture as the 2010s is female dominated, I think it's hopefully just a phase and things will even out into more neutral territory likes the 90s and 2000s.

 

[V0dka]

Oh yes, males have been completely abandoned by modern culture, almost everything is geared toward a female audience/market and anything that isn't explicitly geared towards females is at best gender neutral (like say The Avengers movies)

You see it across all movies these days. Female leads look typically non-threatening to other Women, while the guys are all super buff. More like romcoms, a female oriented genre. Almost every male star needs to have a shirtless scene in a movie now. You can barely find a bikini shot from below the neck in a mainstream movie these days.

Even the reboot of Baywatch, which was know for its hot girls in bikinis, is now a bromance comedy. The girls are typically wearing more than they were in the TV show.

magine how terrible it must be to be a little boy in today's culture, there is nothing made just for you anymore, you are completely unwanted and unloved by modern society.

I wonder if it's a factor in some Men wanting to be Women.

 

[Lemmingwise]

So women are hugely into games where you go around ripping people apart and grey dull depressing imagery that's akin to the Holocaust/Iraq?
From my experience most women can't stand violent games like that. They tend to prefer RPGs/Mobile Games/Platformers more than anything to be honest. Some are into more light hearted violent games like Overwatch and TF2 but I don't see how you can market those primarily to Women without alienating 60% of your demographic.
They should just make new products aimed at women instead of forcing men to go along with it.

But then how do you insert your agenda of removing the gender binary into games?

 

[MI 814]

Yes and once again the Women come out on top as the superior consumer. You can put those books out in plain view, supermarkets, drug stores etc etc. And where do you find the porn for Men? Tucked away in a corner, in a small shop in a seedy alley. It's not mainstream friendly.

You sounded like a out of touch marketer right then lol.

 

[MI 814]

But then how do you insert your agenda of removing the gender binary into games?

How the fuck is that gonna make things better for people?

 

[Lemmingwise]

How the fuck is that gonna make things better for people?

Why do you presume an altruistic, humanist motive?

 

[UQ 770]

You see it across all movies these days. Female leads look typically non-threatening to other Women, while the guys are all super buff. More like romcoms,

There. That's exactly what I was looking for but couldn't put my finger on. Its like every genre has become a rom-com wearing the skin of whatever it was originally supposed to be. Even as a kid I hated rom-coms because they exemplified everything I find vapid and artifical about modern society. I know its a common joke that guys hate rom-coms, but I personally find them extremely depressing to watch because every single character in them is always air-headed and morally bankrupt. Its just not pleasant to watch, I'd rather put on a horror flick if I want to be disgusted by inhumanity. Modern Hollywood is Invasion of the Body Snatchers except the Body Snatchers are Bridgette Jones tie-ins.

 

[Sprig of Parsley]

...I fucking hate romcoms.

 

[V0dka]

How the fuck is that gonna make things better for people?

This isn't about making things better for people, it's about money, Women bring the money, Women spend the money. The only ones who are even more susceptible to advertising and forcing people to buy stuff for them are kids. Which is why the videogame lootbox is such a big issue, they are trying to figure out a way to monetize to children to the point that its technically and legally not gambling, but almost is.

 

[Kaiser Wilhelm's Ghost]

It's not surprising that women are targeted subtly or not so in terms of advertising.

They are single handedly the biggest consumer market in the world.

I'm not being hyperbolic, it's a well documented fact that women spend more on average than men, and that has always been the case.

In the pre 60's era it was referred to household management and a wife's purchasing power was tied to her male counterpart. She bought everything that was needed for the management of the household, and also would have an allowance. The male would also have an allowance. This was the general standard for the time.

Now even then, several companies hired psychologist to create advertising methods in order to entice sales. From dish soap to cleaners, soap operas were created to keep housewives entertained and sell advertiments, because they knew they were the largest consumer classes for those items.

Then think for a moment how subtle motivation works on people on a psychological level.

Until ad campaigns and media reinforced in the 1950's, a glorified femme fatale smoking.

The habit was largely a male one, but through the manipulation of the media, as well as some very well targeted advertising, women started to take up smoking.

Within a couple of years, women became the single largest demographic for smokers of that age range, and even now they make up the biggest numbers in terms of early adopters and lifelong smokers.

Same bias confirmation can be seen with clothing sales. If you go to a clothes store that is unisex, look at the sizes of the selections. Males and children combined, will not match the size of the female clothing section.

The reason being is that they are specifically the main consumers of fashion products and accordant industries.

So it makes sense from a marketing perspective, to try and feminize or at least equalize traditional male interest markets, as these particular markets opened up to a more readily available and in part on average wealthier consumer class (when not discounting years taken out of workplace for child rearing, or life changes, a women on the same hours earns more than male counterparts in the same job over a lifetime period.)

It's no wonder that there would be a change to try and make it more market friendly.

Men at the same time seem to have lost a majority of the traditional male interests and dare I say it, safe spaces of male interaction in exchange for new interests which promote consumerism. (Video games, popular culture stuff, etc.) Companies now want to cash in on these popular franchises more, and a perfect way to do it, is by getting more general female involvement in fandoms.

I can guarantee you, that there is no move to feminize wood working.

 

[V0dka]

I can guarantee you, that there is no move to feminize wood working.

No, theres little money to be made there in the corporate sense, they buy a piece of lumber, and some tools and thats the end of their spending for quite some time. There's no marketing or consumer opportunities there.

But you see Women getting targetted in Home Renovation and DIY Decor TV Shows and youtube channels. Either the Woman works alone on planning and decorating, and the b/f or a friend or a bunch of guys come and do the heavy lifting.

Because what the fuck do guys care for a "Dream Kitchen" or "Dream Bathroom"? As long as everything fucking works and its not rotting, its a dream to them, they are horrible consumers for this, they need the prodding from the Women, who've been watching the shows.

 

[Slap47]

Women have always been the consumers.

There is a roman proverb that talks about half of the roman economy going to Persia to buy silk for fancy dresses and makeup.

Women used to be alright, now they're insane and hate men.

 

[V0dka]

So it makes sense from a marketing perspective, to try and feminize or at least equalize traditional male interest markets, as these particular markets opened up to a more readily available and in part on average wealthier consumer class (when not discounting years taken out of workplace for child rearing, or life changes, a women on the same hours earns more than male counterparts in the same job over a lifetime period.)

It's no wonder that there would be a change to try and make it more market friendly.

Men at the same time seem to have lost a majority of the traditional male interests and dare I say it, safe spaces of male interaction in exchange for new interests which promote consumerism. (Video games, popular culture stuff, etc.) Companies now want to cash in on these popular franchises more, and a perfect way to do it, is by getting more general female involvement in fandoms.

See this is the important point here. Some people talk about "culture wars" and "women invading mens spaces", and I think that's just a line you are fed. The real idea is, women never invaded mens spaces, the spaces left men for women, for the money. And people seemed to have missed the forest from the trees.

 

[Dom Cruise]

By the way, I said the 2000s was a more "neutral" time but thinking again, the 2000s was a very male oriented culture as well, the differences in attitudes about women in the 2000s versus the 2010s is night and day.

Like for example all those Axe Body Spray commercials, remember those? You can't even imagine an advertisement like that today, it may as well be some sexist 1950s ad for as out of lockstep with modern culture as they are and we're only talking the prior decade.

 

[Sīn the Moon Daddy]

No, theres little money to be made there in the corporate sense, they buy a piece of lumber, and some tools and thats the end of their spending for quite some time. There's no marketing or consumer opportunities there.

But you see Women getting targetted in Home Renovation and DIY Decor TV Shows and youtube channels. Either the Woman works alone on planning and decorating, and the b/f or a friend or a bunch of guys come and do the heavy lifting.

https://youtube.com/watch?v=ESHMD1lyOiU
https://youtube.com/watch?v=RfAye9jOQhw
Because what the fuck do guys care for a "Dream Kitchen" or "Dream Bathroom"? As long as everything fucking works and its not rotting, its a dream to them, they are horrible consumers for this, they need the prodding from the Women, who've been watching the shows.

It was astonishing to watch Ana Kasparian remodeling her own bathroom. Hopefully she's out sick on the day Cenk finally snaps and brings a gun to work.

 

[Kaiser Wilhelm's Ghost]

No, theres little money to be made there in the corporate sense, they buy a piece of lumber, and some tools and thats the end of their spending for quite some time. There's no marketing or consumer opportunities there.

But you see Women getting targetted in Home Renovation and DIY Decor TV Shows and youtube channels. Either the Woman works alone on planning and decorating, and the b/f or a friend or a bunch of guys come and do the heavy lifting.

https://youtube.com/watch?v=ESHMD1lyOiU
https://youtube.com/watch?v=RfAye9jOQhw
Because what the fuck do guys care for a "Dream Kitchen" or "Dream Bathroom"? As long as everything fucking works and its not rotting, its a dream to them, they are horrible consumers for this, they need the prodding from the Women, who've been watching the shows.

Women have always been the homemakers. Not that men don't appreciate asceticism, but guaranteed any major home renovations in my experience have always been predicated on male labor, and female planning.