Has the media and corporations left Men behind? - Are Women in control of the consumer market?

[V0dka]

Yeah, I'd argue this is a lot more at the root of the problem than "YOU'RE A WHITE MALE REEEE". Hell, I'd put money on the reeeing being the result of this marketing instead of the cause of it. When you buy into the unattainable image, inevitably find that you'll never achieve it, then descend and end up as a fat, self-hating, nerd frames-wearing dangerhair who most men find unfuckable and most other women find too annoying and autistic to be around, all that's left is your stupid hobbies and dumb SJW opinions. I guess the only thing women hate more than men is each other.

Hating on Men is a profitable exercise really. You can sell lots of anti male consumer goods. And keep Women reading and watching your articles and videos. Which means ad revenue and if you promote a "women friendly" show or movie, they may go see it.

 

[MI 814]

Women play fortnite, among stacys and beckys both
My mom even asked me to teach her how to play fortnite
Personally I don't mind that advertising campaigns are becoming more directed to women.
The gender role of only men playing video games dissolving means that video games wont have to pander,
Because video games will be come to seen universal, regardless of gender. Nobody will care to "tone things down for the ladies". It'll just be about making a good game.

In time.

But won't that just make really bland and soulless looking games with no visual flair to avoid repelling males or females?

 

[Heartmoth]

But won't that just make really bland and soulless looking games with no visual flair to avoid repelling males or females?

Ideally it'll get to the point where females and males aren't repelled by those flairs because they've been normalized in society. Thereby allowing complete artistic freedom.

 

[UQ 770]

Hating on Men is a profitable exercise really. You can sell lots of anti male consumer goods. And keep Women reading and watching your articles and videos. Which means ad revenue and if you promote a "women friendly" show or movie, they may go see it.

Might just be the fact that I'm trying to preserve my liquor cabinent this evening talking, but the more I think about this the more it seems like a thinly veiled attempt at covering up how misanthropic and narcissistic they are. I guess that's not a huge revelation, but it does immediately make my outrage evaporate into simple disgust. Society would be so much better in general if we just cut out all of this social posturing bullshit.

 

[MI 814]

Ideally it'll get to the point where females and males aren't repelled by those flairs because they've been normalized in society. Thereby allowing complete artistic freedom.

Gotcha, I would want that too tbh.
Though I will probably just stick to games that interest me and many of those happen to be gory shooters like Doom.

 

[UQ 770]

Ideally it'll get to the point where females and males aren't repelled by those flairs because they've been normalized in society. Thereby allowing complete artistic freedom.

It'd be nice if people just took flairs less seriously in the first place. See also: the entire debate surrounding cultural appropriation.

 

[V0dka]

Ideally it'll get to the point where females and males aren't repelled by those flairs because they've been normalized in society. Thereby allowing complete artistic freedom.

Aren't we optimistic about Tabula Rasa and how Men and Women are functionally identical?

You could see the split start to happen as far back as 2006, as they got more women into gaming that weren't traditional gamers, in attempts to figure out how to get these "normie women" into the market.

 

[Sprig of Parsley]

Everything else that's occurred in this thread thus far aside:

Personal opinion is that women are more profitable to court for a number of reasons.

1. Women control the lion's share of domestic spending. Women shop for themselves, for their kids, for their husbands. A guy may take umbrage to the retarded Gillette campaign, but if he's married his wife won't give a shit and may even think it was great. She will buy Gillette razors for him, and he will roll his eyes and use them because why fucking fight about it at that point?
2. You can sell most men a product, but you can sell most women an IDENTITY. Most men like their polo shirts and power tools and craft beers. Most women ARE their cosmetics, their jewelry, their dress, their iPhones, their shoes. Make a good product and a man will be a happy customer. Make your product a fashionable identity and women will throw money in wads at you to be that thing you're selling. Men aren't immune to being sold an identity, but women EMBRACE it wholeheartedly.
3. This is getting the DEEPEST into personal opinion (backed by personal observation), but a lot of women couldn't manage money if their lives depended on it. There is, for some reason, a greater disconnect between one's means and one's wants with a great many women. In my time working any number of sales positions, I could generally rely on women to roll up with massive purchases of outlandishly expensive goods of nearly any sort. Men were typically more conservative, typically only veering into spendthrift behavior with very certain types of items, and not particularly often at that.

 

[UQ 770]

2. You can sell most men a product, but you can sell most women an IDENTITY.

That's a nice paradigm for now but its clear that marketers have been working to make it the same for men as well. More or less, it appears to be working. For the ones who reject that mainstream identity, there is a whole other set of hucksters ready to sell you an aggressive parody of "male" identity that is clearly a product of the same thinking. The people who are proponents of this stuff pretend to be enemies, but in reality they talk to each other and formulate things to work to this dynamic.

The reason women spend so recklessly is that they've already been conditioned to accept this and be impulsive and vain in their purchases. The goal of modern advertising is to create this same condition in men.

 

[V0dka]

The reason women spend so recklessly is that they've already been conditioned to accept this and be impulsive and vain in their purchases. The goal of modern advertising is to create this same condition in men.

They are trying, and you mostly end up with the "manchildren" or "soyboys"

 

[UQ 770]

They are trying, and you mostly end up with the "manchildren" or "soyboys"

That was literally my entire point.

 

[Sīn the Moon Daddy]

What even is mainstream male identity?

But I get it. They've been selling music as an identity for a while now. Gangster rappers wanted to have gangster fans. Most were all too willing to play along.

I don't know why you would want to be a soyboy. They look like fags and the beards aren't tricking anyone into thinking they're male

 

[UQ 770]

What even is mainstream male identity?

That's actually an important piece of this whole scenario. There sort of never was one, other than a very vague and general association of success and some aggression with being manly. Those are two traits I would think can occur in both genders, otherwise women would be total drooling exceptionals with zero mental capacity for anything short of basic language.

Now, there are two big ideas of "male indentity": Be a Good Ally manchild bitch. Yeah, the most prominent ones are annoying sex pests, but I'm sure there are a lot of schlubby, easy-going guys out there who have gotten suckered into this narrative and try to emulate that to be seen as acceptable.

The other one is basically catering to every stereotype associated with Toxic Masculinity. Aggressive incels with no self-restraint that talk like tourettes patients and engage in autistic rants about how women hate them. This identity is encouraged to neutralize any guy who might start asking the wrong type of questions as well as provide a villain they can point to when screeching about rape culture.

You'll notice both of these identities heavily concern themselves and obessese over the way women think, and more or less have a poor grasp of what other men are supposed to be thinking.

 

[V0dka]

Everything else that's occurred in this thread thus far aside:

Personal opinion is that women are more profitable to court for a number of reasons.

1. Women control the lion's share of domestic spending. Women shop for themselves, for their kids, for their husbands. A guy may take umbrage to the exceptional Gillette campaign, but if he's married his wife won't give a shit and may even think it was great. She will buy Gillette razors for him, and he will roll his eyes and use them because why fucking fight about it at that point?
2. You can sell most men a product, but you can sell most women an IDENTITY. Most men like their polo shirts and power tools and craft beers. Most women ARE their cosmetics, their jewelry, their dress, their iPhones, their shoes. Make a good product and a man will be a happy customer. Make your product a fashionable identity and women will throw money in wads at you to be that thing you're selling. Men aren't immune to being sold an identity, but women EMBRACE it wholeheartedly.

Yes, I agree. Mens only real marketing weakness is sex. Porn, Sex Workers, Cam girls, Premium Snapchats, Patreon lewds, Viagra. But that's a finite market with maximum saturation, and most Men aren't going out to buy merchandise with their favorite porn star on the front. Especially in this social climate.

With Women you have a near limitless vector of marketing opportunities with related tie in follow ons because they operate socially and image wise, Not only to Men, but in measuring themselves against other Women. Across all sorts of categories.

 

[Fek]

What even is mainstream male identity?

As far as the intended narrative would have you believe? If anything, I'd go with the feminization of men occurring in a lot of "male fashion" bullhonky. Extremely tight shitty pants, effeminate/softer colored sweaters/shirts, loafers/slip-ons without any fucking socks (you goddamn heathens), etc.

It's sort of like 80s upper-middle class male fashion cranked up a few notches on the fagometer.

In reality, there is no mainstream male identity because men should really be forging their own style throughout their lives.

..I hope.

 

[UQ 770]

Yes, I agree. Mens only real marketing weakness is sex. Porn, Sex Workers, Cam girls, Premium Snapchats, Patreon lewds, Viagra. But that's a finite market with maximum saturation, and most Men aren't going out to buy merchandise with their favorite porn star on the front.

Speak for yourself dude. I know plenty of guys who aren't out to fuck every single thing that moves. The guys who get suckered into that sort of thing are, again, acting out of impulsive behavior. Which marketing tries to encourage because impulsive behavior leads to purchases even when you don't need them or had no real desire for the thing in the first place. Women are also sick fucks into blowing their money on sex garbage as well, that aspect is just kind of covered up. Pick up any cheap romance book marketed to women some time and flip to a random passage. Its filled with degeneracy to rival any porn site.

 

[V0dka]

Speak for yourself dude. I know plenty of guys who aren't out to fuck every single thing that moves.

So none of your friends ever looked at porn in their life?

Pick up any cheap romance book marketed to women some time and flip to a random passage. Its filled with degeneracy to rival any porn site.

Yes, we know, 50 Shades of Grey was a best seller. Then made into a movie. And yet it wasn't classed as actual porn. Because Women operate differently to Men. But they'll also buy a vibrator to use after they've finished reading. A vibrator is part of most girls top drawer. A fleshlight is for weirdo men who are forever alone. Interesting how functionally the same device is thought of differently? That's where I see the female oriented market manifest again.

 

[UQ 770]

So none of your friends ever looked at porn in their life?

Looking at/jerking off to porn as proof of being a sex maniac is not only an outdated idea, its like, literally out of the 1980s radical feminist playbook. I agree that some people take it way too far and jerk off like thirty times a day, but I don't think its an indicator of anything in its own right. Also as I said, women look at porn too, to which:

Yes, we know, 50 Shades of Grey was a best seller. Then made into a movie. And yet it wasn't classed as actual porn. Because Women operate differently to Men.

You sweet summer child, this is so much older than 50 Shades of Grey. But seriously, some of the shit you'll read in cheap romance novels is nauseating. To say nothing of what certified lunatics like Anne Rice got up to. I'd go as far to say that 50 Shades of Grey is the outlier; a piece of web fiction that achieve mainstream success. Its nowhere near as detailed as this shit tends to get. Sadly.

 

[V0dka]

You sweet summer child, this is so much older than 50 Shades of Grey. But seriously, some of the shit you'll read in cheap romance novels is nauseating. To say nothing of what certified lunatics like Anne Rice got up to. I'd go as far to say that 50 Shades of Grey is the outlier; a piece of web fiction that achieve mainstream success. Its nowhere near as detailed as this shit tends to get. Sadly.

Yes and once again the Women come out on top as the superior consumer. You can put those books out in plain view, supermarkets, drug stores etc etc. And where do you find the porn for Men? Tucked away in a corner, in a small shop in a seedy alley. It's not mainstream friendly.

 

[UQ 770]

Yes and once again the Women come out on top as the superior consumer. You can put those books out in plain view, supermarkets, drug stores etc etc. And where do you find the porn for Men? Tucked away in a corner, in a small shop in a seedy alley. It's not mainstream friendly.

I lay that down entirely to the fact that its in text form and therefore not instantly explicit. Consuming porn in public has probably become more common across the board now that you can pretend you're doing something important on your phone.