Twitter should shoulder a lot of the blame here; it is the closest literal embodiment of the 'infinite monkeys at infinite typewriters' saying. Even the dumbest, meanest, most insufferable nigger has a chance of saying one thing that's funny or insightful or smart if they keep banging away at it long enough. With how much of social media is about recycling and regurgitating what other people said, it's easy to inflate the importance of that once in a lifetime event for wider and wider audiences.
If someone says 1 funny thing that makes one million people laugh, are they funnier than someone that says a thousand funny things making a dozen people laugh? Well, the current days says that the first person is a real comedian that aspiring humorists ought to emulate. They'll be combing through the first person's twitter bullshit for ways to improve their own humor/shit they can steal for themselves, not the latter.
So some nigger says something funny, or makes an observation I agree with. Since I've seen all this shit before during at least two other generational eras, I'm not especially impressed and can move on after realizing that everything else this hypothetical bluegum has said is complete trash. It's a concept that's metastasized with how a lot of other nigger-glorifying media has grown; expecting anyone to make a full (arbitrarily, let's say 12 good tracks) kept a lot of midnight scholars from gaining mass popularity because no matter how appealing a Snoop Dogg song was, it was inevitably mixed in with 12 other tracks of droning about gang loyalties, boring samples, and 'comedy' skits. If some nigger can make one interesting track for Soundcloud now, they can hang around for a much longer amount of time based on that because no one has to rewind or skip around the shit it sprouted out of.