I assure you if Bandai weren't comically fucking incompetent with running their property and did not have contempt for their western or even eastern audience, they could very fucking easily dip their feet and do well in the minis genre. At least to the point it kills Battletech at least. Mainly because it does have the chops to become an ecosystem if done well enough. The legacy it has as Japanese Star Wars and having multiple universes or even the same setting with repeat series still liked more than highlights that.
Again, GW wins because it is at least marginally semiaware and very halfassedly cares about it's products. It wants money, so it gets money, and it does that by selling a product to the audience without fucking with them too much. This mindset is beyond the vast majority of the other companies apparently. It's a jalopy that shits oil and grinds when shifting gears, and it struggles to hit 45 mph. But that is all you need compared to the dui retard who jerks it in public and kills himself via 90 mph to the wall at the start. Or the smarmy cunt who insults the crowd and dies screaming when their car ignites like a fireball.