Digital Engagement Officer
Job Description and Person Specification
This job description is in Bree Serif Ltd size 12 font. Should you require this description to be sent in a larger size or read out to you, please contact 0800 801 0400 or email info@mermaidsuk.org.uk
We use 'trans' as an umbrella term for those who are transgender, non-binary, genderqueer, genderfluid, agender, are of non-Western gender identities, and those who have a trans history
The Charity
Mermaids has been supporting trans children, young people, and their families since 1995. Mermaids has evolved into one of the UK’s leading LGBTQ+ charities, empowering thousands of people with its secure online communities, local community groups, helpline services, web resources, events, training, legal support, policy and stakeholder engagement and residential weekends.
We also seek to educate and inform wider society on gender identity by helping professionals accommodate and reassure gender diverse young people. Over the years, we’ve seen many changes in the language and understanding surrounding gender issues, but one thing remains the same: trans children deserve the freedom and confidence to explore their gender identity wherever their journey takes them, free from fear, isolation and discrimination.
What You Can Expect
There’s no other organisation like Mermaids. Whatever you do here you will be supporting our work to achieve our mission and make positive change for trans people for generations to come. In return, we recognise and value our people. You'll have our full support, training and opportunities for professional development, along with a contributory pension and good holiday entitlement.
Digital Engagement Officer Role Description
The young people, children and families that we support are at the heart of everything we do at Mermaids. As our work has expanded, so has the demand for engaging, informative and relevant social media content that reflects the charities ethos of positivity and support. The purpose of this role is to drive, deliver and evaluate our social media presence across multiple platforms. Our social media channels are a powerful communication tool, playing a vital role in helping us to reach, engage, inform and support trans children, young people and their families.
We are looking for a passionate and experienced digital engagement officer to develop our strategy, deliver brilliant content, and maximise our impact through our social media channels.
We encourage applications from those with lived experiences (directly or indirectly) and/or close ties to the LGBTQ community.
Key Objectives
- Take control of our social media channels, building our platform and delivering an effective and powerful social media presence
- Evaluate our impact, and use analytics to constantly improve our reach and output
- Deliver engaging and empowering content across all our social media channels
Key responsibilities and duties
- Working with the Director of Engagement and Communications, develop and deliver Mermaids’ social media strategy
- Create and manage content across all social media channels including artwork, graphics and video content
- Embed the principles of good social media engagement across Mermaids
- To review, create and update Mermaids’ policies and procedures pertinent to your post, maintaining oversight and updating as required, demonstrating effectiveness and ongoing monitoring, working strategically with the Director of Engagement and Communications
- To undertake all administrative duties required with the role
- General responsibilities and duties
- Conduct the duties of the job description in accordance with the operational policies of Mermaids, including but not limited to the diversity policy and code of conduct
- Embed a culture of accessibility and inclusion within all work
- Maintain good working relations with staff, volunteers and other stakeholders
- Contribute to the general administration and delivery of all Mermaids’ programmes, events and overall objectives
- Manage own time effectively and ensure attention to detail at all times
- Undertake any other reasonable duties as may be required such as attending events and residential weekends
- This is an outline role description and may be subject to change in consultation with the post holder.
Digital Engagement Officer Person Specification
- Marketing and communications expert with significant experience developing and social media channel strategies
- Good working knowledge of social media management platforms, including social media listening tools and analytics
- Proficient in the day to day social media content and community management
- Confident in identifying trending topics and opportunities for Mermaids communities and allies
- Skilled copywriter with experience of creating engaging social media content tailored to different audiences and channels
- Adept at building strong working relationships with internal and external stakeholders
- Proven video production and editing experience
- Experience of working with young people and children
- Experience of using virtual platforms (Microsoft Teams and Zoom)
- Good communication skills
- Proficiency across Microsoft Office programmes
- Excellent organisational skills
- Experience of producing reports for senior management, funders and stakeholders
- Strong team player with excellent people skills, able to relate appropriately to a wide range of people
- Supporting others to succeed in line with Mermaids’ aims and objectives
- A good understanding of diversity, inclusion and equality issues – knowledge of transgender or gender diversity issues would be particularly welcome
- Commitment to the aims and objectives of Mermaids
- This is a brilliant role for someone with the passion, ideas and skills to shape and develop our social media presence and unlock the potential of these channels to deliver the greatest possible impact for Mermaids and the people we support.
How to Apply
Send your
completed application form, signed privacy notice and CV to
recruit@mermaidsuk.org.uk with DIGITAL ENGAGEMENT OFFICER APPLICATION in the subject.
Please include hyperlinks in the letter to relevant material and add
all social media accounts to the body of the email.
Deadline for applications: The final day for applications to be sent to us is 11.59pm 25th of June 2021.*
Please note that the charity reserves the right to offer the position to an individual before the deadline has lapsed, so we would recommend that you do not wait for the deadline to apply if you are interested in this role.
Interview dates: Initial interviews will take place by phone, second stage interviews will rely on the latest situation regarding COVID-19 controls.
Start date for the role: subject to when you can start
Due to the high volume of applications that Mermaids receives per position we are unable to provide feedback on individual applications or answer questions from applicants. If applicants have not been contacted by the end of June 2021 then they should assume their application has not been successful on this occasion.
Safeguarding
Mermaids is committed to safeguarding and promoting the welfare of children, young people and adults at risk, and this is a responsibility that is shared by all members of staff and volunteers across the Charity. The successful candidate will be subject to reference requests, safer recruitment checks and will be required to pass an Enhanced Disclosure and Barring Service (criminal records) check.
Equal Opportunity
Mermaids is an equal opportunity employer.
We actively support and encourage people from a variety of backgrounds and experiences to join us and shape what we do. We are particularly keen to receive applications from Black, Asian and Minority Ethnic and/or disabled and trans candidates.
Data Collection and Protection
We treat personal data collected during the recruitment process in accordance with our
data protection policy. Information about how your data is used and the basis for processing your data is provided in our
job applicant privacy notice.
Place of Work: Home based with some office working and occasional regional travelling, once permitted by applicable legislation and Mermaids deems it safe to do so.
Working Week: This is a permanent position, 35 hours per week, 5 days a week, which may be split across Monday-Sunday. This post requires a flexible approach to both timing and duration of the working day with occasional evening and weekend work.
Salary: £28,000 to 30,000
Annual Leave: The full-time core holiday entitlement is 25 working days per year plus 8 Public Holidays.
Pension: Mermaids will contribute 6% of salary to the Mermaids pension scheme, 2% will be automatically taken from your salary as the employee contribution.
Probation & notice: The post is subject to a six-month probationary period. During this period, you will be entitled to receive, and are required to give, at least one weeks’ notice of termination, which must be in writing. After successful completion of your probationary period you are entitled to receive, and are required to give, at least three months’ notice of termination, which must be in writing.
