Do you
just want to use it for rice? Get a traditional one that just has the 1 lever to switch it between warming and cooking. WAY easier to clean, just don't scratch the nonstick bowl. I had a cheap-ass Aroma model last me from college until my 30's and it took it shorting out from a bad plug during a lightning storm to finally die. TBH I probably still could've repaired it.
If you want all the settings for different kinds of rice and making vegetables/slow cooking, Zojirushi has a whole cult around it. I've got a more middle-of-the-line Toshiba that works well enough. The venting system for most multifunction cookers sucks though, you'll have to pull out the metal insert for the lid and clean it with each use, instead of it being a glass, dishwasher-safe lid.
I do NOT recommend Cuckoo - half translated Korean everywhere in the labeling and manual, the venting system for their models is over-complicated and requires cleaning both sides of the hinged lid, plus the metal insert, PLUS a plastic venting cap, and whatever idiot designed the system they use to detect when the cooking's done (instead of the very basic system
@TenMilesWide outlined, another reason the simple ones are the best ones) didn't do a very good job, and it didn't make very good, or even consistently bad, rice.