The Liberty of London Collection from exactly 10 years ago, to me, is still one of their most beautiful collections ever. The color stories just screamed "Spring!" and the packaging was to die for. I actually found the scarf that was released with this collection about a year ago; I completely lucked out and found it while thrifting. It's the same design as the makeup's packaging, and it's
gorgeous. And for years, the coral pink lipstick in this collection, "Ever Hip," was my Springtime and Summer lip color for years. Ah, memories!
I also have really fond memories of the Disney Venomous Villains collection from Fall 2010. It was the first Disney makeup collection I ever got excited about-- I literally remember pre-ordering the items I wanted in the actual store weeks before the actual release. And for the most part, I was really happy with my purchases. I got a lot of the Maleficent stuff; thought her collection was easily the best one.
And finally, my favorite Viva Glam collection was the one with Lady Gaga and Cyndi Lauper. The Cyndi Lauper lipstick and lipglass were
everything. I bought multiple backups of them. The color of both the lipstick and the gloss was this really unique reddish-pinkish-coral color. To this day, I
still haven't found a lip color quite like it. It was beautiful, and it's something I would 100% wear today.
I remember the Lady Gaga lipstick looking like Pepto Bismol on my lips, though. lol. The Gaga lipglass was more sheer and wearable though, so I just bought that one.