Business HelloFresh’s ‘unhinged’ Pride month post divides the internet: - ‘Sick and twisted’

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Published: Jun. 07, 2026, 7:00 a.m.
Kelly Corbett | kcorbett@syracuse.com

HelloFresh decided to get a little bold with its latest marketing for Pride Month, and it’s fair to say the reaction has been a mixed bag.

On Friday, the meal kit company posted a statement on Instagram that read: We know eating isn’t always a top priority this month. We respect that. But for those of you who are... prepping... we have an extensive lineup of high-fiber recipes available. Happy Pride."

The post was clearly a cheeky reference to how gay men often prepare for sexual activity.
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On Instagram, many fans were all for the brand’s creative approach. The comment section was filled with praise, with one person writing, “This is what happens when a brand trusts its marketing team. Excellent work.”

Another said: “I wHOLE heartedly thank you for your support & service.”

One comment simply read, “Unhinged” followed by a string of laughing emojis.

One fan even saw an opportunity and asked, “How about a Pride month discount code??”, suggesting the code be “BOTTOMSUP.” HelloFresh quickly jumped on the idea, replying, “Use code BOTTOMSUP for a Pride Month discount.” However, they didn’t specify exactly how much customers would save.

Hello Fresh’s Pride statement also made its way to X (formerly Twitter), where the reception wasn’t as positive.

“This is really fun and i mean no disrespect at all but it does feel like a huge example of how most corporations only think of gay men when it comes to pride month,” opined one person.

Another user wrote: “I know what they’re getting at but this is still a WILD thing to say when groceries are at an all-time high and people are being forced to starve.”

A third person shared a post with screenshots of different companies’ Pride month posts, writing “the hello fresh one is actually sick and twisted.”

 
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Safir dijo:
"Straight" subhumans suck cock and lick cunt. No amount of sticking your filthy dick into someone's filthy ass can compare to the denegeracy of touching your supposedly clean mouth to filth. When fags stick their dicks into children, we at least try to jail them. When straights kiss children with their cocksucker and cuntlicker mouths, we do nothing. Cocksuckers/cuntlickers should have their skulls smashed.
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You're one of my favourite posters. 10/10.
 
Hello Fresh exists for the same reason "smart" fridges with screens that show you what's inside so you don't have to open the door do as well..... learned helplessness that can be re-dressed as "tech literate".
 
I just looked up pricing and its like 100$ a week for 3 dinner for 3 people.

it wouldn’t let me pick dietary needs or personal tastes beyond the superficial ‘high protein / low carb/ vegetarian’. they gonna give canned peas and 4 oz chicken filets with everything aren’t they

I’ll stick to meal prepping
 
Oh I keep thinking this is factor, but no it's the "meal prep" company that just slaps together basic ass meals you can prepare for like 75% of the cost. Ad should have been "HEY FAGGOTS, DO YOU EAT FOOD? DON'T SHIT ON EACH OTHER DURING PRIDE I GUESS." It made so much more sense in my mind with the TV dinner company I mean it's your choice to eat a bunch of garbage enchiladas before you get fucked in the ass it's not up to the company.
 
BelUwUga dijo:
HF also owns Factor, Green Chef, and Chefs Plate in Canada. They seem to be trying to control the market.
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It isn't a bad idea. You have to remember a Canadian is just an American knocked down one social peg respectively. I imagine we have a lot of people without the foresight to make their own meals.
 
Would dijo:
Straight to the bowels of hell with these filthy souls.
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The nice, clean bowels of hell!


I'm conflicted because we really do need to be eating more fiber. Shame it takes the promise of receiving anal sex to get people--oh, hey, maybe it'd help if we call it "roughage" again.
 
Two people I know reposted this.
1 nonbinary (woman).
1 ??? (she used to be a lesbian + buys from this brand)

They bother praised the ad. :roll:
 
Megaton Punch dijo:
It's astonishing how many wholesome chungus allies have never put any thought at all into what they're supporting. To them, homosexuality is drawings of uwu softbois holding hands, or attractive men waving signs around. They literally do not even register that men getting diarrhea all over their dicks is a key aspect. They haven't thought about it. And if you force them to, they get extremely uncomfortable.
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From past discussions:

The plan before “dates” (hookups) is
-no cheese or spicy foods the whole day
-no eating at all for 4-5 hours beforehand
-drink lots of water
-shower enemas, multiple times

They have to plan a whole day around it to minimize the amount of shit involved.
Somehow that makes it worse.
 
Der weiße Teufel dijo:
You do need to actually cook, they just send you ingredients and recipes. It has the same shelf life as stuff from the supermarket.
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Yeah, I got a subscription for blue apron as a gift when it started, it’s a good way to learn to improve your cooking repertoire and try nicer ingredients without having to invest in something you might never use again. And a decade later, I still make those lemon grass chicken burgers.
 
The only valid prep for gay sex is nothing but ice and water for at least 16 hours.
Anybody saying otherwise is either a virgin or is actively giving people shit dick.
 
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