Business HelloFresh’s ‘unhinged’ Pride month post divides the internet: - ‘Sick and twisted’

Published: Jun. 07, 2026, 7:00 a.m.
Kelly Corbett | kcorbett@syracuse.com

HelloFresh decided to get a little bold with its latest marketing for Pride Month, and it’s fair to say the reaction has been a mixed bag.

On Friday, the meal kit company posted a statement on Instagram that read: We know eating isn’t always a top priority this month. We respect that. But for those of you who are... prepping... we have an extensive lineup of high-fiber recipes available. Happy Pride."

The post was clearly a cheeky reference to how gay men often prepare for sexual activity.

On Instagram, many fans were all for the brand’s creative approach. The comment section was filled with praise, with one person writing, “This is what happens when a brand trusts its marketing team. Excellent work.”

Another said: “I wHOLE heartedly thank you for your support & service.”

One comment simply read, “Unhinged” followed by a string of laughing emojis.

One fan even saw an opportunity and asked, “How about a Pride month discount code??”, suggesting the code be “BOTTOMSUP.” HelloFresh quickly jumped on the idea, replying, “Use code BOTTOMSUP for a Pride Month discount.” However, they didn’t specify exactly how much customers would save.

Hello Fresh’s Pride statement also made its way to X (formerly Twitter), where the reception wasn’t as positive.

“This is really fun and i mean no disrespect at all but it does feel like a huge example of how most corporations only think of gay men when it comes to pride month,” opined one person.

Another user wrote: “I know what they’re getting at but this is still a WILD thing to say when groceries are at an all-time high and people are being forced to starve.”

A third person shared a post with screenshots of different companies’ Pride month posts, writing “the hello fresh one is actually sick and twisted.”

https://www.syracuse.com/business/2026/06/hellofreshs-unhinged-pride-month-post-divides-the-internet-sick-and-twisted.html

https://archive.is/zsXP6

 

[Eeey Valerie]

Somewhere back in my internet history is a google query that went something like "what is the point of Hello Fresh". I still don't get it. It's like a bastard child of takeout and cooking at home, with the worst of both. (High cost and high effort.) How is this company so successful?

We know eating isn’t always a top priority this month. We respect that.

Is the implication they are too busy having gay orgy parades to eat anything at all? For the entire month?

 

[harbringer883]

https://youtube.com/watch?v=qmSX7NjsDKA
Absolute rookie shit compared to this. And I'm surprised it hadn't been posted yet

Even the fags thought that one was tasteless. And that's saying something.

"Dr goldstein"

I cant.

 

[RetardMaxxer]

Imagine having to plan your sex life around poop.

 

[Commander Suzdal]

Absolute rookie shit compared to this. And I'm surprised it hadn't been posted yet

And anyone who didn't make it to the end of the video missed this.

 

[wtfNeedSignUp]

Somewhere back in my internet history is a google query that went something like "what is the point of Hello Fresh". I still don't get it. It's like a bastard child of takeout and cooking at home, with the worst of both. (High cost and high effort.) How is this company so successful?

Theoretically you can save money if you get it with a coupon and it can potentially improve your cooking skills since you'll trying creating new dishes.

It's successful since it was aggressively marketed to zoomers who signed because their favourite youtuber told them to and they forgot to cancel the subscription.

 

[VargReallyDidNothingWrong]

How is this company so successful?

Venture capital and retarded consoomers being OK with paying three times as much for groceries that sometimes come pre-spoiled for convenience.

 

[Norms Abused Liver]

I actually feel bad for people that buy from these idiots. You can easily make food at home for far less than what these idiots sell their food for. It doesn't even qualify as survival food, as it has a shelf life of weeks at best. This is trash built for lazy fucks who can't be bothered to make even the most basic of meals that involve actual cooking.

Hell, I am a terrible cook and even I can do better than this slop. It's bullshit designed to get people hooked on corps and the government supplying them with their basic needs rather than being an adult. Anyone who uses it deserves to get left by the roadside to die, as they will be very unlikely to help anyone outside a 1 in a trillion chance that knowing an obscure manga fact will save lives.

So of course they cater to big city faggots, lord knows no proper adult would touch their shit.

Spoiler

The one caveat being people who actually CAN'T cook for themselves, due to physical limitations. But being a fat gay fuck doesn't qualify

 

[The Last Stand]

Why is there any outrage? That's what this boils down to. Being gay is about getting your ass blown out. If you want to celebrate gayness, it's going to bring attention to getting the backdoor slammed off its hinges. It's a sexual paraphilia.

It's like if you made a month about niggas who like feet, then you get outraged when Sketchers puts out an ad saying "You won't need us this month".

BURGERS?

Reality mimics satire.

 

[Der weiße Teufel]

I actually feel bad for people that buy from these idiots. You can easily make food at home for far less than what these idiots sell their food for. It doesn't even qualify as survival food, as it has a shelf life of weeks at best. This is trash built for lazy fucks who can't be bothered to make even the most basic of meals that involve actual cooking.

Hell, I am a terrible cook and even I can do better than this slop. It's bullshit designed to get people hooked on corps and the government supplying them with their basic needs rather than being an adult. Anyone who uses it deserves to get left by the roadside to die, as they will be very unlikely to help anyone outside a 1 in a trillion chance that knowing an obscure manga fact will save lives.

So of course they cater to big city faggots, lord knows no proper adult would touch their shit.

Spoiler

The one caveat being people who actually CAN'T cook for themselves, due to physical limitations. But being a fat gay fuck doesn't qualify

You do need to actually cook, they just send you ingredients and recipes. It has the same shelf life as stuff from the supermarket.
It's convenient because you can get a variety of recipes and all the necessary ingredients for a specific number of portions. Not sure why it makes people in this thread so mad that you might want to get groceries delivered and not have to throw out rotten veggies after several weeks because you didn't find a way to use them. It also depends on how many people you cook for and if you really enjoy reheating and eating the same thing the whole week.

That being said, obviously the ad is retarded and I do not want to think of buttsex when trying to plan my meals.

 

[Soycast II]

The post was clearly a cheeky reference to how gay men often prepare for sexual activity.

I’m glad I wasn’t reading this while eating. How disgusting and depraved to go “tee hee, make sure to eat food that will empty your bowels before you have gay butt sex!” Normal people do not like to hear about this, but obviously whoever is running their account isn’t normal.

“Use code BOTTOMSUP for a Pride Month discount.”

Is the implication they are too busy having gay orgy parades to eat anything at all? For the entire month?

It’s basically that they have to keep their bowels empty because otherwise their penises will be smeared in feces when it’s put up the others butt. It’s that disgusting.

 

[Agares]

They have to make literally everything about butt sex.

 

[Megaton Punch]

Why is there any outrage? That's what this boils down to. Being gay is about getting your ass blown out. If you want to celebrate gayness, it's going to bring attention to getting the backdoor slammed off its hinges. It's a sexual paraphilia.

It's like if you made a month about niggas who like feet, then you get outraged when Sketchers puts out an ad saying "You won't need us this month".

It's astonishing how many wholesome chungus allies have never put any thought at all into what they're supporting. To them, homosexuality is drawings of uwu softbois holding hands, or attractive men waving signs around. They literally do not even register that men getting diarrhea all over their dicks is a key aspect. They haven't thought about it. And if you force them to, they get extremely uncomfortable.

 

[The Nothingness]

Somewhere back in my internet history is a google query that went something like "what is the point of Hello Fresh". I still don't get it. It's like a bastard child of takeout and cooking at home, with the worst of both. (High cost and high effort.) How is this company so successful?

Venture capital and retarded consoomers being OK with paying three times as much for groceries that sometimes come pre-spoiled for convenience.

Probably also boomercons. I've heard ads on talk radio.

 

[DoomsdayElite]

This is just honest marketing. Faggots are gross. They are disgusting. Even after passing by one in public, you should find the nearest decon shower.

 

[Raven of the Burning God]

How is this company so successful?

There's a fad in California tech circles about minimizing "decision fatigue".

Not having to think about what to eat, what ingredients to buy, where to buy them, etc. etc. etc. eliminates a HUGE number of every day choices, and with a meal prep company you can still have a healthy and balanced variety of meals rather than being one of those grey weirdos who drinks soylent and chews caffeinated gum.

edit: They're also pretty legitimately helpful if you live with people with various dietary requirements or food allergies. Have you ever tried going grocery shopping with a gluten intolerant vegan jew? You're not popping into the store for some quick sandwich fixins because she's not eating a ham&cheese on whole wheat, bro. $10/meal to have some company manage all that may be a pretty good deal if you don't want to hear about ethically souced palm oil after determining the only thing she can eat is peanut butter and raw vegetables (but only some raw vegetables. Have you heard about Jainism?)

 

[PyrrhicRustle]

At least they’re being honest about what they’re celebrating.

 

[Safir]

It's astonishing how many wholesome chungus allies have never put any thought at all into what they're supporting. To them, homosexuality is drawings of uwu softbois holding hands, or attractive men waving signs around. They literally do not even register that men getting diarrhea all over their dicks is a key aspect. They haven't thought about it. And if you force them to, they get extremely uncomfortable.

"Straight" subhumans suck cock and lick cunt. No amount of sticking your filthy dick into someone's filthy ass can compare to the denegeracy of touching your supposedly clean mouth to filth. When fags stick their dicks into children, we at least try to jail them. When straights kiss children with their cocksucker and cuntlicker mouths, we do nothing. Cocksuckers/cuntlickers should have their skulls smashed.

 

[Tanner Glass]

Imagine being a regular normal gay dude seeing this shit.

It's so insanely disrespectful that I would not be surprised of it's ironic. It's almost beyond parody.

I can't wait for the "DINDUNUFFIN" promo code for Black History Month

 

[TheVoodooThatJewDo]

Honestly surprised it took this long for one of these companies to say some retard shit like this

This isn't the first time. https://adage.com/article/marketing...mpaign-features-bottom-friendly-menu/2419801/

 

[Ultraman Orb Dark]