I thought the extent of that guy's trolling was to just throw together a shop and pretend he's making bank off it to Chris. But I guess since Chris took the bait, he's going ahead with leading him around by the nose. Who knows where this'll go now... it's similar to how Wise got access to Chris, by waving money to get his attention and then feeding into his delusions. And SonichuMerch evaded the Internet barrier set up for Chris without even needing to meet him in person like the Teen Troon Squad did.