Gordon's lost the fucking plot these last few years. From his questionable PERFECT BURGAH to his ghoulish botoxed makeover to his increasingly neurotic behaviour, and now... this.
I wouldn't call Babish "down to earth". Because of the nature of his main format, and of himself as a New York/Brooklyn hipster, he's often gravitated to quite show-offy and less mainstream techniques, tools and ingredients. Even a lot of his 'Basics' videos are guilty of that. Ramsay probably has a better Youtube track record on the whole when it comes to unpretentious recipes.
There certainly are better examples of (e-)celeb chefs who've specifically orientated thenselves to accomodating the most average of home cooks than either of them. Chef John, Jacques Pepin, Marco Pierre Stockpot, Adam Ragusea, Ethan Unpronouncableslavname, etc.
Knowing him, he'd also let the leaves fester in the kettle for like half an hour because he convinced himself that you extract maximum flavour that way. Tannins are keto, after all.