Has the media and corporations left Men behind? - Are Women in control of the consumer market?

[From The Uncanny Valley]

Male autists are too rare to be an effective marketing vector.

But Women...

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In fact you can get Women to buy all tie ins if you are able to grab the female demo, and they will show it off on social media as well, doubling the adversiting.
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Disney Princess merch is like the female version of triforce tats

 

[Lemmingwise]

The perfect product for frigid women?

 

[TiggerNits]

Disney Princess merch is like the female version of triforce tats

Back in the day, if a chick had a Playboy Bunny tattoo or shirt, you knew she was easy but an emotional wreck. My younger employees tell me it's shifted to a Disney purse

 

[V0dka]

Disney Princess merch is like the female version of triforce tats

Must be a lot of money changing hands then

 

[V0dka]

and where have you been for the dozens of years before that? cause this stuff has been going on for a LOT longer than the past year

Yes I realize that now. Take the "Gamers are Dead" articles from 2014 for example.

Now why did these articles drop? Because typically, male gamers were making fun and making memes and trolling a girl who had a reputation for sleeping around to get what she wanted in the indie gaming scene. This is a no-no, because the marketers at this point are trying to attract women into gaming, they are the new, cashed up corporate friendly consumer. So these "gamers" have to be made an example of. Under the veil of Social Justice and equality of course.

You'll find a lot of these companies doing things in the name of of social justice, but what they are really trying to do is attract the female demographic. Take Sonys recent world wide change of Terms of Service. It's about creating a safe space for female gamers. To try and lure more of them into playing. You see it in the media as well with calls to action against sexism and misogyny in gaming. Where does this lead us? The marketers pushing us to a more Female oriented market. Because that's where the money is. This includes trying to get more Women in as developers and designers, because they need to figure out what Women want in videogames.

 

[MI 814]

So women are hugely into games where you go around ripping people apart and grey dull depressing imagery that's akin to the Holocaust/Iraq?
From my experience most women can't stand violent games like that. They tend to prefer RPGs/Mobile Games/Platformers more than anything to be honest. Some are into more light hearted violent games like Overwatch and TF2 but I don't see how you can market those primarily to Women without alienating 60% of your demographic.
They should just make new products aimed at women instead of forcing men to go along with it.

 

[V0dka]

They should just make new products aimed at women instead of forcing men to go along with it.

I think they believe that is too costly, and the losses they make up from a portion of Men not playing such a game would easily be outweighed by the all the various IP products they could sell to Women, who will then also show off these purchases on instagram or twitter, spreading word of mouth and possible sales.

 

[Marissa Moira]

So women are hugely into games where you go around ripping people apart and grey dull depressing imagery that's akin to the Holocaust/Iraq?
From my experience most women can't stand violent games like that. They tend to prefer RPGs/Mobile Games/Platformers more than anything to be honest. Some are into more light hearted violent games like Overwatch and TF2 but I don't see how you can market those primarily to Women without alienating 60% of your demographic.
They should just make new products aimed at women instead of forcing men to go along with it.

The RPGs have to be very light in mechanics.

Stuff like DOS2 isn't liked by women. Yeah sure they'll get into the character creation aspect, but try and get them to steal a barrel of death fog right at the start so you can save it for later will cause them to drop the game.

Witcher 3 is another game where most women won't make it past the tutorial where you fight a fuckload of enemies right after you get off your horse.

 

[V0dka]

The RPGs have to be very light in mechanics.

Stuff like DOS2 isn't liked by women. Yeah sure they'll get into the character creation aspect, but try and get them to steal a barrel of death fog right at the start so you can save it for later will cause them to drop the game.

Witcher 3 is another game where most women won't make it past the tutorial where you fight a fuckload of enemies right after you get off your horse.

For a crude attempt from marketers look at Battlefield 5

Battlefield V has a female protagonist with a prosthetic arm as the face of the game, and the game also include bizarre non-historical visual customization.

Now what recent popular protagonist with Women had a prosthetic arm?

What FPS game has bizarre visual customization thats popular with Women?

It's marketing department paint by numbers.

 

[Niggernerd]

Yes, but what product do you tie-in to ghostbusters? Ghostbusters perfume? At best I can see a ghostbuster themed rollerblades for rollerderby or something. Hardly one of the female oriented markets with mass appeal.

ghostbuster ectoplasm anal beads

 

[CheezzyMach]

Most studies show that women are the primary consumers in society. In the majority of households, women decide what to buy and men decide how much to spend. It makes sense. However, that being said, we live and exist on the internet. 90% of people don't give half a fuck about any of the shit posted here. People, men and women alike, aren't part of woke culture. There's been a massive push from "industry experts" to cater to these woke policies and exclude traditional audiences with the premise that the younger, hip crowd will provide more money. Shareholders, not knowing a goddamn thing about the cultural divide, go along with it. Fortunately these companies are starting to lose their ass on these shifts and are starting to understand what makes money, which is a more traditional model.

I give it like a max of 5 more years of this bullshit before people start to revert back to what was keeping them in the black. Nobody wants to be Blizzard 2.0 where they have to lay off half their staff because they accidentally drove their fucking company into the dirt. People DO want to be the next CDPR that can pull millions of rabid fanatics to consume anything they produce. CDPR, which a little over a decade ago was a few dudes working in a dump in Poland, is now one of the most influential and successful video game companies on the planet. Don't think that the shareholders at EA, Take Two, Act-Bliz, etc aren't asking the CEO why the fuck they can't do that. It's only a matter of time.

I'll also add, because people keep bringing it up Tomb Raider only went in a more "feminist" direction after both Legends and Underground under-performed back to back and the series had been in a decade long slump.

I think the only decent performing game of the 2000s was Anniversary.

 

[Fek]

I think it's just a trend based around social media that hasn't quite died out yet. Women have typically had more "purchasing power" than men and I don't think there's anything inherently wrong with that. It's just how we're typically wired ("god no, I don't want to go shopping..just get whatever it's fine," he says).

So combine that with an (anecdotal) example:

My old lady buys dumb shit with some frequency, namely "collectible" gaming bullshit. It's her weakness (and her money), so whatever. I tend to buy far less, but far more expensive dumb shit.

She buys from everywhere and anywhere so long as it's "on sale" (the magic words). I tend to buy from x place and x place only, dickering for a better deal if possible.

I think marketing departments just put more value into her way of handling things (combined with the above mentioned purchasing power) than my own. That doesn't suddenly mean it's worthless to pander to men; it's just a case of one out of touch marketing department copying another copying another copying one with its proverbial head lodged up Twitter's ass.

 

[Sīn the Moon Daddy]

I think it's just a trend based around social media that hasn't quite died out yet. Women have typically had more "purchasing power" than men and I don't think there's anything inherently wrong with that. It's just how we're typically wired ("god no, I don't want to go shopping..just get whatever it's fine," he says).

So combine that with an (anecdotal) example:

My old lady buys dumb shit with some frequency, namely "collectible" gaming bullshit. It's her weakness (and her money), so whatever. I tend to buy far less, but far more expensive dumb shit.

She buys from everywhere and anywhere so long as it's "on sale" (the magic words). I tend to buy from x place and x place only, dickering for a better deal if possible.

I think marketing departments just put more value into her way of handling things (combined with the above mentioned purchasing power) than my own. That doesn't suddenly mean it's worthless to pander to men; it's just a case of one out of touch marketing department copying another copying another copying one with its proverbial head lodged up Twitter's ass.

It's really nothing new. It's just marketing trying to figure out what to do with social media, and realizing that social media is all about tits and casserole recipes. Women also have more money than ever before and that just whips those freaks into a greedy lather.

Basically I don't really think it's bad either.

 

[Pargon]

I don't even give a shit. I'm so autisic that I'd prefer every product in the world be marketed the same way: said product on a table so you can see what it looks like while someone with a voice like Scientist Man spends thirty seconds of voiceover telling you what it's called, what it does, where you can buy it and for how much. The end.

Advertising is obnoxious, and targeted advertising doubly so because it's pandering at best and dishonest at worst. I recognize the need for it in society but 1000% of advertising trends and gimmicks make me want to throw myself off a cliff so screw it, put all copy writers on the same boat and torpedo it to Kindgom Fuck.

 

[UQ 770]

Its probably just the result of marketing being a trendy job in this day and age, so a lot of women who get useless degrees go into marketing based on the idea that their gender studies crap makes them the authority or something. Its pretty clear that those types are obessessed with hunky men and seem to barely give a flying fuck about actually empowering women or even marketing to them at all. Othr than bitching and moaning about "toxic masculinity", the way products are sold to women is still pinker and frillier than ever. If anything, being a brainless plastic bimbo covered in Boris Karloff levels of makeup has become even more mainstream, not less, despite how much they bitch about these things.

Our resident vodka addict does raise a point that female characters seem to be getting smaller and daintier as time goes on. I love a chick with a big rack as much as the next guy, but that stuff is pretty dumb in a more realistic setting. Even dumber though are girls who look like 12 year olds being cast as these invincible heroes. Its just uncomfortable, and its hypocritical. They've moaned about girly mags promoting an unnatrual standard of thinness, how do you think a woman is going to feel if she happened to be a bit taller than average? You're not gonna get shorter no matter how much you starve yourself. The only chicks over four feet tall cast in this stuff are usually hambeasts. There's some kind of weirdly petty psychology going on here, and I haven't had enough to drink to put my finger on it yet.

 

[V0dka]

Its probably just the result of marketing being a trendy job in this day and age, so a lot of women who get useless degrees go into marketing based on the idea that their gender studies crap makes them the authority or something. Its pretty clear that those types are obessessed with hunky men and seem to barely give a flying fuck about actually empowering women or even marketing to them at all. Othr than bitching and moaning about "toxic masculinity", the way products are sold to women is still pinker and frillier than ever. If anything, being a brainless plastic bimbo covered in Boris Karloff levels of makeup has become even more mainstream, not less, despite how much they bitch about these things.

Our resident vodka addict does raise a point that female characters seem to be getting smaller and daintier as time goes on. I love a chick with a big rack as much as the next guy, but that stuff is pretty dumb in a more realistic setting. Even dumber though are girls who look like 12 year olds being cast as these invincible heroes. Its just uncomfortable, and its hypocritical. They've moaned about girly mags promoting an unnatrual standard of thinness, how do you think a woman is going to feel if she happened to be a bit taller than average? You're not gonna get shorter no matter how much you starve yourself. The only chicks over four feet tall cast in this stuff are usually hambeasts. There's some kind of weirdly petty psychology going on here, and I haven't had enough to drink to put my finger on it yet.

Even though we seemingly have a pro feminist media and organizations. With women empowerment and acceptance at the center.

Plastic surgery is up, way up. And there are thousands of sponsored beauty, and fashion channels.

And if you show Women without makeup? That's a faux pas.

What happened to body positivity and feminism all of a sudden? Well, it was never really there, it was just a smokescreen, it was all calculated pandering, while at the same time targetting other insecurities, so women would buy stuff.

 

[UQ 770]

What happened to body positivity and feminism all of a sudden? Well, it was never really there, it was just a smokescreen, it was all calculated pandering, while at the same time targetting other insecurities, so women would buy stuff.

Yeah, I'd argue this is a lot more at the root of the problem than "YOU'RE A WHITE MALE REEEE". Hell, I'd put money on the reeeing being the result of this marketing instead of the cause of it. When you buy into the unattainable image, inevitably find that you'll never achieve it, then descend and end up as a fat, self-hating, nerd frames-wearing dangerhair who most men find unfuckable and most other women find too annoying and autistic to be around, all that's left is your stupid hobbies and dumb SJW opinions. I guess the only thing women hate more than men is each other.

 

[Sīn the Moon Daddy]

I guess the only thing women hate more than men is each other.

I've never seen anyone complain as bitterly about women as a woman. Incels don't even hold a candle to it.

 

[Heartmoth]

Women play fortnite, among stacys and beckys both
My mom even asked me to teach her how to play fortnite
Personally I don't mind that advertising campaigns are becoming more directed to women.
The gender role of only men playing video games dissolving means that video games wont have to pander,
Because video games will be come to seen universal, regardless of gender. Nobody will care to "tone things down for the ladies". It'll just be about making a good game.

In time.

 

[UQ 770]

I've never seen anyone complain as bitterly about women as a woman. Incels don't even hold a candle to it.

I'm too drunk to bother pulling up statistics, but its pretty common knowledge by now that body issues, overeating and self-harm tend to arise in young women because the bitch queens tend to pursue and denigrate women who have more desirable traits and make their lives hell during adolescence. Not just good looks and a nice body, but also intelligence (actual nerdy chicks are like, total nervous wrecks every time I encounter them) and especially a lack of neurosis. If you aren't freaking out at every little thing and acting like an attention whore, prepare to have your school years be made absolutely fucking miserable.