1. No, he doesn't know/care what it sounds like, he is just running start-youtube-video.exe.
2. He's not trying to encourage a "positive environment". He's just copying something that he heard someone else say, but that person is better than him at what he does, so it's a waste of his time to copy it. Every aspect of his personality and content is copied from someone more successful than him.
The only thing Phil does that he didn't copy from a better streamer is e-begging. Which is a real mindfuck if you think about it. Bro you were supposed to steal from other youtubers and do it worse, not whatever the fuck THIS is. Who told you to beg for money online?