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Even Hasbro letting their flagship brand be taken over by a bunch of openly depraved perverts makes more business sense.
Here's the difference with Hasbro. Despite the fact that the Transformers movies are typically given bad reviews across the board, and the loyal Transformers fanbase tends to despise them. The movies make serious bank. Age of Extinction, which is considered the worst Transformers movie yet, made $1,104,054,072 worldwide. The budget of the film was only $210 million.
Not to mention the money Hasbro makes off the toys, and other marketing tie-ins.
This Barbie movie? I don't see this making anywhere near what a Transformers movie makes. It will be lucky if it breaks even.