It has a lot of big funding behind it, some of which (hilariously) is provided by a billionaire who inherited a fortune from a surgical supplies company. It's ideological, but more than that it is profitable in the long term.
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In case you're wondering why institutions like the ACLU and LGBT charities got captured so quickly: they are offered very large donations by people like Stryker
on the condition that they push gender ideology and nothing contrary to it.
Billionaires shouldn't exist. As the great philosopher Kanye West once said: "No one man should have all that power."