Chinese people are just not interested in the vanity that comes with spreading their culture to strangers.
On the contrary, they are much closer to Jews in that sense. They appreciate the exclusivity, they trust their own more than outsiders. A lot are quite racist. No matter how integrated they appear to be in society, Chinese businesses are ran very differently from western ones, wherever they are.
And anyway, if you want to get into a new market, it's always a good strategy to adapt yourself to locals' tastes. There are many companies who tried to simply transpose a business model from one country to another and failed miserably. If you compete on an existing market, you need to cater to existing tastes first, introduce novelty progressively.
Chinese companies are more pragmatic, they don't seek to influence you through products. They pursue silent controlling stakes in multiple companies, you won't see them coming.