I'm fascinated by packaging conspiracies; there is an interview with david foster wallace where he describes the inherent paradox of trying to combat entertainment overindulgance.
The paradox is that if you bring the message seriously, only people that are free from entertainment overondulgance will hear your message. And if you package the message in an entertaining way, you become what you're trying to fight (entertainment).
Sometimes I package what I consider genuine conspiracies to deliver them to people who might not have accepted the package had it been accurately labelled. Sometimes I package intentional nonsense in a package labelled conspiracy.
It should be completely obvious, but I am endlessly fascinated that for the majority of people it's the packaging, the window dressing, that decides on whether they would reconsider a pre-existing opinion and not the underlaying, verifiable data. It's one of the tragedies of the human condition.
Also Alex Jones is a genius. Not because he tells the truth, because he doesn't, or because he exposes real conspiracies, because he rarely does, but because he so effortlessly jumps back and forth between being batshit crazy and talking about something real but hard to believe.