What is the accepted generic term for Churu-type liquid cat treat tubes?

[Aunt Carol]

I've heard people call them "kitty GoGurt," which is also a branded term, but it's an incorrect branded term so I feel less bad about using it. Is that universal enough, or is there another short generic term for them so I can tell cat stories that everyone understands, without saying "Churu-type liquid squeeze-up cat treat tubes?"

 

[Norbert the Tiger]

This a good illustration of why i wanted to be more clear. Churu is Inaba Foods' brand for some of their cat treats, but they've become famous primarily for their kitty tube snacks... and now people are starting to call every brand of kitty tube snack a "Churu," even if not made by the original Churu company.

Well everything we have bought called churu has that distinctive font. I havent seen a knock off brand. As for churu bisque that seems unusual. So my answer is the same-churu in a tube (including from competing brands).is known as churu. Bisque or other formats are specified as such. If I owned a pet store I might call the generic off brand stuff "cat tube snacks" or whatever the brand is, but in casual conversation just call it churu.

Edit--I looked for off brand. They were described as "squeezable" cat treats.

 

[The Feline Solution]

We could talk all day about how my hair prickles at "slurprises,"

I think it sounds cute.

Spoiler

;_;

If your cat likes the tube snax, they will also enjoy the bisques

I bought the store-brand version of this before (never seen Churu around here) and it is another treat she basically inhales, ten seconds and a plate like the one pictured would be squeaky clean again.

Edit: And i agree, it's a very good way to add more hydration, you can mix two teaspoons of water in it to make it an even better source of hydration. My cat basically doesn't know what drinking is so i always have to trick her into getting more water in her with everything i feed her.

 

[Aunt Carol]

Cards on the table, I want to figure out the obvious generic name because my mom keeps calling them "churros" and I cannot stop her without a better option. churros are not even the same texture