IMO the thing about 40k is that the bar of entry is so high that anyone just trying to make a stink for pc points probably doesn't actually contribute to GW's core consoomerbase. Their pre-packaged 500 point rock-paper-scissors boxes cost $150 USD at MSRP, and to get to the part of the game that's enjoyable you can spend easily hundreds even if you exclusively get things through deals and sales. These retards aren't going to cancel 40k because they don't play it, and they probably won't play it, ergo won't put money into GW's pockets. Plus with how much GW retcons everything, even if GW does go full woke for no reason, we can just keep writing and headcanoning our guys into the interpretation of lore that we like, people do that all the time.