I guess even though their subscriber numbers have still been climbing, they want them faster.
So instead of picking the 40k or AoS model you just get both plus some stupid hardcover catalog book thing
https://youtube.com/watch?v=yiUQCAPprUk
They already did the Bayard's Revenge mini, this is like temu bayards revenge. The plague knight is just a bit boring. How a printed book of minis... basically acting like an old style catalog is supposed to be enticing to people I have no idea.
They also launched their "Warhammer Academy" thing and it's uhh... I guess if you ever wanted official GW achievement points for watching videos you've got that as a thing now? And the painting tutorials for some reason have no voiceover even though they've still got their videos on youtube.