Link to one copy of the article, from a Colorado News Site... Oddly enough, despite the fact that every copy of this article on various news sites credit CNN as having written it, it's not actually on the CNN website itself...
Walmart says Kanye West's new logo for his Yeezy brand looks too much like its own logo.(Source: CNN)
By CNN Staff
Published: Apr. 28, 2021 at 9:09 AM UTC
(CNN) – Walmart is trying to block Kanye West’s proposed new logo.
The retailer has filed a complaint with the U.S. Patent and Trademark Office saying West’s design looks too much like the logo it has been using since 2007.
Walmart’s logo uses six straight lines coming from a center circle to resemble the rays of the sun.
West’s proposed new logo for his Yeezy brand is a similar pattern, but the lines are made up of a series of dots, and there are eight of them.
Kanye West’s proposed logo for his Yeezy brand is shown on the left. Walmart’s logo is shown on the right.(Source: Yeezy/Walmart/U.S. Patent and Trademark Office/CNN)
Walmart said West’s design is “likely to cause confusion and lead to consumer deception.”
The rapper’s Yeezy brand brought him close to $200 million last year from sneakers it sold in partnership with Adidas.
He wants to use the new logo for a variety of products including sneakers, underwear, furniture and modular homes.
Copyright 2021 CNN Newsource. All rights reserved.
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Personal Note
Really, Walmart?
(Credit: @HelloGreedo on Twitter, specifically this tweet)
Maybe that's why CNN deleted the original article...
Wait, nevermind, I found it, they changed the name. Here it is below.
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New York (CNN)Walmart is coming after Kanye West for releasing a proposed logo design that the retailer says too closely resembles the company's own logo.
The retail giant filed a notice of opposition on April 21 to the US Patent and Trademark Office, challenging a logo trademark application that was submitted by Kanye West's apparel brand, Yeezy. "Walmart believes the logo design depicted in the Yeezy Application is confusingly similar to Walmart's well-known spark logo design," according to a letter the company provided to CNN Business.
Both logos resemble a sun: Walmart's logo has thick lines that look like sun rays and Yeezy's proposed logo has lines made up of a set of dots that also resemble sunlight.
An image of the Yeezy logo on the left and the Walmart logo on the right.
According to Walmart's letter, the company communicated with Yeezy in July and August 2020 and again in each of the first three months of this year. "To date, we have not received any conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground," the letter states.
Walmart has been using the sun-like logo since 2007, and Yeezy filed documents for its proposed logo in January 2020.
Kanye West has earned a lot of money from his fashion company. The rapper turned shoe mogul is now reportedly worth $6.6 billion, and the vast majority of his wealth is tied up in his apparel businesses. West's Yeezy sneaker partnership with Adidas and his clothing line with the Gap are worth a combined $3.2 billion to $4.7 billion, according to a UBS report published in February.
The Yeezy team has not yet replied to a CNN Business request for comment.
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Note: The CNN article still has a different image than the ones credited to it... weird.
Walmart says Kanye West's new logo for his Yeezy brand looks too much like its own logo.(Source: CNN)
By CNN Staff
Published: Apr. 28, 2021 at 9:09 AM UTC
(CNN) – Walmart is trying to block Kanye West’s proposed new logo.
The retailer has filed a complaint with the U.S. Patent and Trademark Office saying West’s design looks too much like the logo it has been using since 2007.
Walmart’s logo uses six straight lines coming from a center circle to resemble the rays of the sun.
West’s proposed new logo for his Yeezy brand is a similar pattern, but the lines are made up of a series of dots, and there are eight of them.
Kanye West’s proposed logo for his Yeezy brand is shown on the left. Walmart’s logo is shown on the right.(Source: Yeezy/Walmart/U.S. Patent and Trademark Office/CNN)
Walmart said West’s design is “likely to cause confusion and lead to consumer deception.”
The rapper’s Yeezy brand brought him close to $200 million last year from sneakers it sold in partnership with Adidas.
He wants to use the new logo for a variety of products including sneakers, underwear, furniture and modular homes.
Copyright 2021 CNN Newsource. All rights reserved.
---------------------------------------------------------------
Personal Note
Really, Walmart?
(Credit: @HelloGreedo on Twitter, specifically this tweet)
Maybe that's why CNN deleted the original article...
Wait, nevermind, I found it, they changed the name. Here it is below.
--------------------------------------------------------------
New York (CNN)Walmart is coming after Kanye West for releasing a proposed logo design that the retailer says too closely resembles the company's own logo.
The retail giant filed a notice of opposition on April 21 to the US Patent and Trademark Office, challenging a logo trademark application that was submitted by Kanye West's apparel brand, Yeezy. "Walmart believes the logo design depicted in the Yeezy Application is confusingly similar to Walmart's well-known spark logo design," according to a letter the company provided to CNN Business.
Both logos resemble a sun: Walmart's logo has thick lines that look like sun rays and Yeezy's proposed logo has lines made up of a set of dots that also resemble sunlight.
An image of the Yeezy logo on the left and the Walmart logo on the right.
According to Walmart's letter, the company communicated with Yeezy in July and August 2020 and again in each of the first three months of this year. "To date, we have not received any conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground," the letter states.
Walmart has been using the sun-like logo since 2007, and Yeezy filed documents for its proposed logo in January 2020.
Kanye West has earned a lot of money from his fashion company. The rapper turned shoe mogul is now reportedly worth $6.6 billion, and the vast majority of his wealth is tied up in his apparel businesses. West's Yeezy sneaker partnership with Adidas and his clothing line with the Gap are worth a combined $3.2 billion to $4.7 billion, according to a UBS report published in February.
The Yeezy team has not yet replied to a CNN Business request for comment.
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Note: The CNN article still has a different image than the ones credited to it... weird.
