Milo was an attention-seeking clown who likely didn't believe in half the things he preached, but on the other hand, without his college speaking tour there would be no Trigglypuff meme... ❤
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Also, an interesting thing I learned from the Milo saga is that traditional conservatives are still able to wield social power in the Social Media world, when they want to... for good or ill.
Leftist institutions, from Twitter to Gawker to college administrations, got soooo extremely MATI over Milo and put in so much effort to try and "cancel" him... Hit piece after hit piece, deplatforming, organizing violent protests, etc. - and it all backfired by just making him more well-known and helping him sell his brand.
But then someone invited him to CPAC, and the trad-cons who dominate that scene weren't amused. They doxed his "edgy" statements regarding pedophilia, sent a few emails, and bam, he was shunned not only from CPAC but from all his speaking engagements and sponsors. His sad attempts to make a comeback after that, failed.
Basically, the trad-cons did with a few well-placed emails what the SocJus-left attempted and failed to do with months and months of autistic screeching.