I think it's about attention, period. He seems to compulsively buck societal norms for the sake of being edgy and to get eyes on him. As a few of his entourage have attested prior, telling Sticky Nuts not to do something will get him to do it faster than telling to do something ever will.
If I may hop on the armchair for a moment, a lot of Tard's habits could easily be attributed to neglect as a child. The attention-seeking, the pursuit of unstable and vulnerable sexual partners, the drinking, the narcissistic delusions - all of it could be to compensate for feelings of inferiority. If not neglect from his parents, then my next guess is bullying or ostracization from his peers.
Doesn't change what a faggot he is, of course. He should stop asking his imaginary demon friend for help and actually do some introspection. But it's easier to drown those thoughts with booze and distract himself with magic nonsense.