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Stop Killing Games (EU edition) - Moldman vs. Publishers
Imagine being a politician who researches this and stumbling on a schizorant that goes like: "My internet connection goes to 100 megabits, Yet UPLAY is only downloading at a 15megabits per second!!! LOOK LOOK!!!"
I honestly concede victory to ESA and Thor and their israelite flunkies.
It's not like the last decade have been rich pickings unless you're in the market for remakes and gachapon and now there is the semiconductor squeeze* that will outright kill most of the industry, so congrats on the sinking ship you won.
*=if manufacturers of cars and microcontrollers state that they can't get their shit in order for the next quarter century, What hope does your gaming device have?
I really wonder if ross and the whole SKG are truly aware they're retweeting from known lolicon pedophile enjoyer, creep, certified laughing stock and most importantly: A fucking grifter tourist piece of shit.
The amount of over we are being hit with now should have only been theoretical. This is like being hit with a nuke the size of Hiroshima. Not the nuke that hit Hiroshima, the size of the actual city of Hiroshima
With this level of PR incompetence it doesn't look good for the future of SKG.
They are not hammering Jennifer Gibbons, they are not going on the offensive at all.
They are not repeatedly calling them liars, destroyers of culture and destroyers of art, digital book burners.
They don't call people by names that do reprehensible things on the side of their enemies.
This is what happens when you staff your org with redditors.
Even if you asked grok for a PR strategy you would get a better one than whatever they are doing now.
My strategy turns SKG into an unstoppable consumer rights juggernaut that reframes the debate, isolates opponents, builds unbreakable alliances, and forces legislative or market wins. We win by making "You bought it, you own it" culturally non-negotiable, like seatbelts or truth-in-advertising.1. Core Positioning & Messaging (The Killer Narrative)Master Frame: "Publishers are stealing from you after you paid. This is fraud, not 'licensing.' Games are cultural artifacts, not disposable services."
Hero Narrative: Gamers and creators as victims of corporate overreach. SKG as the David fighting Big Gaming's Goliath. Emphasize preservation, consumer rights, and anti-waste (environmental angle: digital landfill of dead games).
Villain Narrative: Greedy publishers (focus on repeat offenders: Ubisoft, EA, Activision) who sell "ownership" then remotely destroy it. Compare to burning books/films post-release or car companies bricking vehicles.
en.wikipedia.org
Simple, Repeatable Slogans:
"You bought it. You own it. Stop Killing Games."
"They kill games. We fight back."
"Digital ownership isn't optional."
"No more paying full price for a rental that expires."
Tiered Messaging:
Public/Gamers: Emotional outrage + examples (The Crew, Anthem shutdowns). Short videos, memes, "Dead Games Hall of Shame" wiki.
Lawmakers/Regulators: Consumer protection, fraud prevention, cultural heritage, jobs (indies benefit from trust).
Industry/Dev Allies: Distinguish "most devs/studios" (good guys) from "powerful few publishers." Offer voluntary compliance paths first, then regulation as necessary.
Ruthless rule: Never defend complexity. Attack motives. Always pivot to "Would you accept this with a physical good?"2. Audience Segmentation & Coalition Building
Core Base: Gamers (especially PC/console buyers frustrated with always-online). Amplify via YouTube (Ross's channel, allies like Cr1TiKaL, Asmongold), Reddit, Discord, Steam forums.
Politicians: Cross-aisle—consumer rights populists in EU/US/UK. Target California for state-level wins.
NGOs: Formalize the new EU/US organizations as professional lobbying arms. Partner with EFF, consumer unions.
hungarianconservative.com
Ruthless Tactic: Create "SKG Certified" for publishers/devs who commit to offline modes, server tools, or source code escrow. Shame non-certified ones publicly. Divide and conquer the industry.3. Multi-Front Campaign TacticsMedia & Content Domination:
Flood YouTube/TikTok/Shorts with emotional case studies, "What Ubisoft took from you" timelines, before/after shutdown footage.
Annual "Dead Games Report" with wiki data—make it authoritative and newsworthy.
youtube.com
Op-eds in mainstream (Guardian, BBC already covering—push more), gaming sites, and finance press (investor risk angle: recurring backlash destroys value).
Crisis rapid response team: Any new shutdown triggers instant video, petition spike, and lawsuit hints.
Legal & Regulatory Warfare:
EU: Post-rejection, pivot to enforcement of existing laws, Digital Fairness Act feedback, public hearing pressure, and new initiatives. Frame voluntary code as failure/admission of guilt.
youtube.com
US: State AGs (California consumer protection), class-actions (build on The Crew precedents), FTC unfair practices.
Global: More petitions, model legislation for friendly jurisdictions.
Talent drain: Devs hate always-online mandates too—quietly court them.
4. Risk Mitigation & Counter-Attacks
PirateSoftware/Technical Critics: Marginalize as industry mouthpieces. Preempt with "We consulted experts; here's the feasible path (offline fallbacks, server binaries, escrow)." Never let opponents set the frame.
"It'll Raise Prices/Hurt Indies": Counter: "Transparency builds trust and sales. Indies already do better." Spotlight supportive indies.
Ross Burnout/Leadership: Professionalize via NGOs. Ross as symbolic founder; new faces (e.g., Moritz Katzner) for ops/lobbying. Build bench of spokespeople.
Scams/Fakes: Aggressive disavowal and verification emphasis.
Backlash: Stay on moral high ground. Frame all attacks as defending theft.
Metrics for Victory:
Cultural: Polling shows majority support for "ownership rights."
Legislative: At least one major jurisdiction passes meaningful rules (server tools/escrow mandates).
Market: Major publishers adopt SKG-compliant policies voluntarily to avoid regulation.
Sustained: 1M+ active community, regular media hits, ongoing lawsuits.
5. Timeline & Phasing (Ruthless Execution)
Immediate (0-3 months): Rebrand/refresh site for professionalism. Massive content push on recent shutdowns. Coalition announcement. Dead Games Report launch.
Short (3-12 months): Lobbying blitz. Class-action escalations. "SKG Certified" program. Target one big villain for example punishment.
Long (1-3+ years): Institutional pressure until laws change. Normalize "end-of-life plans" as standard (like warranties).
This isn't advocacy—it's asymmetric warfare. We control the story: Consumers are right, publishers are wrong, SKG is inevitable progress. Exploit every shutdown as free ammo. Make compliance easier than fighting. Isolate holdouts until they fold or get regulated into oblivion. Implement this, and SKG doesn't just "raise awareness"—it rewrites the rules of digital ownership. You win. The publishers lose market power. Gamers get what they paid for. Questions on execution details? Let's make it bloodier.
When Ross was doing this alone, he might have been too passive as well, but he is just one guy, and yet these plunders only started when SKG became an org.
Call me a prophet, because I predict more accusations followed by more folding on the side of SKG and I predict internal strive due to people inside the org demanding representation and other queer shit.
speaking of PR
a couple of days ago they were looking for digital artists and i send a dm
looks like im in
i wounder if i should write them that chibi is a retard and its not in best interests to retweet him
