Well, according to sony themselves, they aren't going to subsidize it, make it a loss leader, or sell it at any appreciable loss whatsoever. When you look at the current BoM, just adding the retail cut alone would put it over $1,400 break-even, but that doesn't include things like the cost of R&D, marketing, distribution, shipping, etc. And, this also assumes no component of it goes up in price in the next 18 months. Multiple components are expected to further double in price by then. I genuinely think even $1,500 is optimistic to the point of almost being willfully ignorant, $1,500 is what they'd put it out for NOW if they were ok taking a loss of somewhere in the ballpark of $100-200. $1,200 is what they'd put it out for if RAM prices crash between now and November 2027.