Finnish Air Force
kiwifarms.net
- Registrado
- 1 de Mar, 2023
"I live in a rural piece of the UK, but I just got back from a work trip to North America.
Talk about culture shock.
Driving through the US and Canada reminds me of the strip in Las Vegas.
So much light, noise, color, and signage.
I can’t remember the last time I saw a billboard in the UK. And I’ve never seen one of those obnoxious 100-foot high restaurant signs off the highway. (They’re probably illegal.)
About a decade ago, my wife and I traveled through Central America and randomly discovered a ridiculously gorgeous town in Mexico called Patzcuaro. We couldn’t put our finger on why it was so beautiful until a local pointed it out:
We don't allow advertising.
We looked around the main town square with new eyes. That was it. There wasn’t a single sign in sight.
Instead, each storefront was permitted a tiny space over its door to hand-paint the name of its business, all in the same font and color:
Even the mega-chain Subway sandwich shop had to conform to type.
Not only did it unify the town’s color scheme — and ensure every shop had a fair shot at earning your business — but it made sure no commercial enterprise distracted your attention from the real gems of the city: trees and fountains and the central square where teenagers and old people danced by moonlight.
It was the most enchanting town we’ve ever visited.
And it recently got me thinking:
Do we really need advertising?"
Talk about culture shock.
Driving through the US and Canada reminds me of the strip in Las Vegas.
So much light, noise, color, and signage.
I can’t remember the last time I saw a billboard in the UK. And I’ve never seen one of those obnoxious 100-foot high restaurant signs off the highway. (They’re probably illegal.)
About a decade ago, my wife and I traveled through Central America and randomly discovered a ridiculously gorgeous town in Mexico called Patzcuaro. We couldn’t put our finger on why it was so beautiful until a local pointed it out:
We don't allow advertising.
We looked around the main town square with new eyes. That was it. There wasn’t a single sign in sight.
Instead, each storefront was permitted a tiny space over its door to hand-paint the name of its business, all in the same font and color:
Even the mega-chain Subway sandwich shop had to conform to type.
Not only did it unify the town’s color scheme — and ensure every shop had a fair shot at earning your business — but it made sure no commercial enterprise distracted your attention from the real gems of the city: trees and fountains and the central square where teenagers and old people danced by moonlight.
It was the most enchanting town we’ve ever visited.
And it recently got me thinking:
Do we really need advertising?"