The reason for all of this is money.
Big tech, and other businesses, have been subsidized by the Feds and by Fed-adjacent investment firms to push all the agenda shit and collect your data for the past decade or so. You tow the line, you get the money.
However, they fucked up the economy something fierce during COVID, and the investment firms aren't handing out money like before, because doing so could lead to a complete collapse. So tech companies like Facebook and Google now have to get actual money coming in, instead of making money from "advertisements."
If things can stabilize, they will go right back to the way they were before. What you've seen pushed for the past decade is what they really want. They just can't be as blatant about it after fucking things up so hard before having everything they need.