This feels like a strange hybrid of anime, Cal Arts, and early 2000s Western animation. Honestly, a lot of this looks like y'all are excited because you've got nostalgia goggles on, but can anyone explain the appeal behind this show?
Wouldn't be surprised if the style's inspired by American cartoons, although '90s Western animation was grittier than it is nowadays, so I don't know. It changes in later seasons because of a change in directors, I believe.
I'm currently watching it (because I only ever saw the first half of the first season, so I'm reaching new territory although I'm taking breaks), and it's adorable. The style is akin to how early
One Piece looks since they were being made at the same time, but
Ojamajo (Useless Witch) was a new magical girl series coming off of
Sailor Moon, and this was an original idea that became a big hit. The designs and magic involve musical themes, although they don't sing magic spells (that might be later in the show given their wands being batons, which are run on a limited supply of Magic Spheres that have to be refilled). You can tell their "power level" based on their fairies and scant magical spells they can perform, but every month or so they take tests to level up. The transformation sequence is also unique in that they're on a timer to get their dresses on, so if the music stops, they have to start over. The appeal is we're following apprentice witches helping out a witch with her shop since Doremi accidentally turned her into a frog when she ousted her (when she was super excited about meeting a witch). They have permission to be part-timers because they fibbed to their teacher they're helping out a great-grandmother on the weekends, and so they're learning how to grow their magic while still going through life problems as every elementary schooler does on the cusp of middle school.
Currently where I am, they got artificially bumped up to level seven (which includes the power to talk to plants and animals) because the slow witches who test them (and by slow I
mean slow in the head) were on their way out to a vacation they had won and didn't want to test them. This may bite the girls in the butt here soon, given how grounded in reality the magical laws are in this series (like how witches aren't allowed to heal people because the magic just transfers the injury and sickness to the witch). Honestly looking forward to seeing that come to pass.
If it's too cutesy, then it's not gonna be for you, especially since it
is a children's show tasting like diabetes. But there's a charm to it that's slowly coming together as the show progresses, and I hear later seasons get intense, weird as that sounds. I wish this got rescued out here in the states, I think had it continued I would've loved it more, but then again I had entered middle school by the time it did, so I was just right outside its intended demographic when I caught it. But the look always stuck with me, and is why I like magical witch girls as a concept.