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Marathon 2025 - Bungie's new AAAA Extraction shooter
Are they going to turn Marathon into Destiny but with no risk, open pvp patrols and gay robots? How long has the Marathon reboot been out before considering abandoning its looter shooter identity in its entirety?
Are they going to turn Marathon into Destiny but with no risk, open pvp patrols and gay robots? How long has the Marathon reboot been out before considering abandoning its looter shooter identity in its entirety?
It's a shooter that has very lite extraction shooter mechanics, with Hunt show down style pve, and Apex legends style Battle royale combat.
Destiny is a looter shooter, they are probably going to try and swap all that for it to become a looter shooter. I think you probably meant that, though and im being autistic.
Sony even wrote off about 775 million off Bungies 'value' this year over its massive mishandling of Destiny and Marathon flopping. Nearly a billion dollars of investors money vanished into smoke.
Yeah that's a mechanical consequence of how valuations work tho - public accounting principles has you valuing a business by assign some multiple. generally 5x-10x annual EBITDA or maybe revenue for a startup, i'm not sure how accountants land on the exact multiple for any business. sony paid a big premium over bungie's 10x revenue, the amount you pay for a business beyond the valuation formula is called "goodwill". they knew there was a big goodwill component. the way bungie had negotiated its way to $3.6 billion was by positioning their value proposition in a way that would really appeal to Sony: (1) they bought Activision out of their profit-sharing arrangement in D2. In valuing Bungie, Sony would not care at all about cash on hand, they're going to care about future revenue; (2) they pitched themselves on being able to turn Sony's stable of livegame projects into Destiny-scale successes. so they were going to earn Sony billions by consulting on Concord (made by bungie people ps) and the rest of sony's stable of about a dozen now-failed liveservice projects. if you're sony you can easily convince yourself bungie would bring in way more than $3.6 billion of revenue by creating a dozen destiny-style successes.
for that goodwill to not be written down as an impairment, revenue would have had to gone up to be 1/10th (or whatever the multiple used) of the valuation figure. they told themselves that was going to happen because Bungie was going to be a big success across the portfolio. but that doesn't mean that they're going to be in a hurry to pull the plug on Marathon or Bungie. if Sony kills Bungie off completely they are admitting to the world not only that they grossly overpaid for a shitshow of a studio that was throwing off red flags - msft and activision had already walked away from them - but they would also be forced to confront that bungie took the rest of Sony's live service lineup with it. if you look at it that way the total damage has to be closer to $10 billion than $5 billion. if they can salvage marathon, gummy bears and fairgame$, and the horizon MMO is good, they have a much better future-looking story to tell. i think they'll at least give marathon a few more seasons so they can say they had started to turn the game around, but GTA VI came through like a hurricane and there was nothing more Sony could have done. but they need to give it at least until then because they would face a shareholder lawsuit if it looked like they were giving up on Bungie and Marathon too soon, plus they face consumer lawsuit risks if they cancel the game too early after launch - i'm betting their lawyers told them that there's no bright line rule on this, but to avoid litigation and regulatory risk they should let the game live at least a year. e.g. sony didn't have a legal obligation to refund anyone who bought concord, the TOS gives them the legal right to turn off servers at any time. but if sony had done that a few days after launch and kept the $$ there would now be an EU directive forcing companies to pay pro-rata refunds for cancelled live service games.
I assume the only reason they haven't pulled the plug is some sort of legal obligation, at no point is it worth it it keep the game going, it will never be worth it, they won't suddenly 10x their active user base, and the funny thing is, even if they did 10x their user base, it still wouldn't make them on the path to being profitable, not even close, its that dire, everyone at the Studio is fully aware they have months to go before they get whacked, Bungie takes eons to make games so Sony has no reason to even keep these fags around, just absorb the licenses and dice them up.
Sony owns Bungie, they can do whatever they want to them. My take is that Sony is reluctant to kill Bungie for the reasons i went into above. you're totally correct that the game is not going to be profitable, which i think points to sony keeping the game alive for other reasons
news from the subreddit:
a guy going through the stages of rampancy (realizing bungie sucks). surely this isn't the intended relaunch of the game, because a relaunch would introduce meaningful new features and they didn't do jack shit in s2. surely the guy didn't actually mean it when he said his goal was to underdeliver all the time?
as the response below noted, them firing the lead sound and some of the other creative leads is really dire, the environmental graphics and effects were done perfectly. the sound and animation when you wander through plastic sheetflaps going into the spooky empty quarantine area is the best environmental effect i've seen in a game and sound design more than anything else works to immerse the player in the sense of being on a haunted planet. this is as close to a truly modern system shock as we're going to get i'm afraid, it would have been such a good single player campaign. anyway point is if they're cutting those people there's no intention of turning thing around. they're just going to run the clock for a few more seasons before killing it or switching to maintenance mode
