Okay I need to explain. Jersh mentioned Black Rifle Coffee Company. They're not antiwoke. Off the top of my head the owner of the company is a jewish former Green Beret who currently gets upset when civilians out compete him. There's also several complaints about sexual harassment for the company. They're kind of the black sheep of the conservative world. The further you'll go down gun twitter the more they are loathed especially for how they didn't back Kyle Rittenhouse, rebuked him for wearing a shirt of theirs during a podcast, and (considering their CIA background) didn't want to use Saint Michael imagery due to it being on some radical pentagon list for extremist imagery. I'm paraphrasing off memory here.