Dick Masterson made a good observation on why the Youtube Playbutton held such significance for Matt Jarbo , namely as an object suggesting permanence of his "career" and "status". I speculate that the App and the Network are supposed to do the same for Ethan. His stream is not doing well , in some parts due to the pozzed US cancel culture and in a larger part due to him squandering so many golden opportunities. Envisioning himself as the guy who offers value to his corner of the internet by hosting their content/allowing them to monetise it cements his (delusional) idea that he is an essential and influential part of this part of the internet.
Unlike Masterson who can create a NP2 ( even if it failed du to external pressure ) , who is an intelligent , driven and competent person Ralph will obviously accomplish none of this. Best case scenario it never starts, more likely it will be hacked within days because Ralph skimped out ( well is unable to pay ) for any security features or proper maintenance.