You do realize this is complete soulless marketing not done out of any political ideology, but to placate mobs of sheep so they can sell their product in peace? Its so obvious, that its utterly pointless.
Nobody is a 'traitor'. It costs you 0 dollars to throw that out there, people who are opposed to the riots basically know you're just appeasing the unwashed masses. Not to mention the rioters themselves are just burning down and looting their own neighborhoods. All you have to do is send out one tweet and you're clear.
Its the epitome of laziness. The rioters can be gunned down in the street, you don't have to spend a cent, you just tweet out 'Black Lives Matter!' and that's it. Calling them a 'traitor' ala OAG is fucking lol.