Cameo, the platform where celebrities sell short, personalized videos, has scored a preliminary win in a trademark lawsuit against OpenAI. A California judge has ruled that the AI company's video generation tool Sora cannot use the term 'cameo' or any variation likely to cause confusion. A temporary restraining order in the case was originally granted in November of last year.
The suit was first brought in response to a feature available within the Sora app at launch called 'Cameo' that allowed users to add any likeness to videos they generated. Cameo claimed the use of the term in this setting was likely to cause confusion and could dilute their brand. OpenAI then carried on with the feature despite the suit.
U.S. District Judge Eumi Lee ruled on Saturday that Cameo's lawsuit was likely to succeed and granted a preliminary injunction, blocking OpenAI from continuing to use the name. An OpenAI spokesperson responded to the ruling saying, "We disagree with the complaint's assertion that anyone can claim exclusive ownership over the word ‘cameo,’ and we look forward to continuing to make our case," according to Reuters.
OpenAI sued for trademark infringement over Sora's 'Cameo' feature © Steve Dent for Engadget
This is just the latest in a string of intellectual property cases against AI companies that have accelerated as video generation capabilities have improved across the board. Rights holders of all kinds from authors and music publishers to major movie studios have taken the likes of OpenAI, Anthropic, Perplexity and others to court, seeking to protect their IP.
Related video: OpenAI accuses Chinese startup DeepSeek of copying its technology (KameraOne USA)
The suit was first brought in response to a feature available within the Sora app at launch called 'Cameo' that allowed users to add any likeness to videos they generated. Cameo claimed the use of the term in this setting was likely to cause confusion and could dilute their brand. OpenAI then carried on with the feature despite the suit.
U.S. District Judge Eumi Lee ruled on Saturday that Cameo's lawsuit was likely to succeed and granted a preliminary injunction, blocking OpenAI from continuing to use the name. An OpenAI spokesperson responded to the ruling saying, "We disagree with the complaint's assertion that anyone can claim exclusive ownership over the word ‘cameo,’ and we look forward to continuing to make our case," according to Reuters.
OpenAI sued for trademark infringement over Sora's 'Cameo' feature © Steve Dent for Engadget
This is just the latest in a string of intellectual property cases against AI companies that have accelerated as video generation capabilities have improved across the board. Rights holders of all kinds from authors and music publishers to major movie studios have taken the likes of OpenAI, Anthropic, Perplexity and others to court, seeking to protect their IP.
Related video: OpenAI accuses Chinese startup DeepSeek of copying its technology (KameraOne USA)
