When you base your whole shtick on proto identity politics to jack yourself off by labeling yourself with some trademark budget science and logic group, who are actual cowards, liars and just as much scumbags as the enemy religious fundies, just with better marketing, all the while ignoring centuries old theology and philosophy that you're either too lazy or too stupid to go through, you can swim through that cyclone anyways you want, you'll still be drained down into the same pit of cringe mediocrity.
The modern atheists are some of the best representations of the internet celebrity ideal. An absolutely average person with a bunch of stolen slogans, desperately trying to push an agenda they don't understand to get clout and drug themselves in attention. They're not serious people and they never will be, causing far more damage than they'd even claim fix.