Who exactly is Sarah’s target audience?
I am unfamiliar with her content in particular, but I’ve seen enough “trad” content to be familiar with it in general. If she’s like the other “trad” e-girls with which I am familiar, it’s men. They usually fall into 1 of 2 categories. In the first category, there’s the “trad” e-girls who are former OF thots. They have just pivoted their grift. Ultimately, they’re still selling a fantasy and their bodies, but the window dressing is different. In the second category, there’s “trad” e-girls telling frustrated (and in some cases, bitter) men why it’s the fault of women as a whole as to why they haven’t found their 10/10 fantasy trad wife like the ones in the first category. Before anyone jumps down my throat, I am certainly aware that there’s just as many content creators who tell frustrated (and in some cases, bitter) women why it’s the fault of men as a whole as to why they haven’t found their 10/10 alpha chad.
While this is purely anecdotal, the “trad” women I know, myself included, consume content like “why you need to be laundry stripping your sheets;” “the best homemade all-purpose cleaner;” “the 15 best one-pan meals for stressful school nights;” “the best summertime crafts that kids love;” etc. Furthermore, the de-influencer content has gotten really popular amongst my friends. So, I’m a bit lost as to who is consuming and agreeing with her content.
