I don't think people really get HOW fucked Ubisoft is. Like, people have a general idea of their stock going down the shitter and their games being bad, but I want to make it absolutely clear that Ubisoft is genuinely a doomed company from a purely financial standpoint. They haven't made a net profit in years, are in more debt than what their company is worth, and have been in talks with Microsoft and Tencent about selling off their most famous IPs like Assasssin's Creed for over a year, and that's if they aren't bought outright by a big enough corpo which is also a real possibility.
Even if Shadows magically becomes a billion dollar smash success (it won't) they cannot save themselves from not existing within the next 5 years. Even the most generous estimates think they'll become insolvent by 2027 at the latest. It's a sinking ship and the people gloating about muh 2 gazillion players and the Shadows xitter account calling Grummz gay are so culture-war-brained that they genuinely think this isn't just the thrashing of a dying animal.
There is no victory for Ubisoft here. They cannot save themselves. They're just trying to make a quick buck on the way out the door.