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By Bettina Makalintal
July 13, 2021, 1:20 pm
“This is what greets you at the gates of Hell,” the Cut claimed this morning, alongside the news that the New York-based Van Leeuwen Ice Cream and Kraft—yes, that Kraft—have collaborated to give us the “terrifying glory” of Kraft Mac & Cheese–flavored ice cream. It is exactly as Halloween-y bright orange as you’d expect, made with the “familiar, cheesiness of Kraft Macaroni & Cheese,” per the press release.
But before you add to the cacophony of horrified readers on social media—who’ve asked things like “have we as a people not endured enough?”—hear me out: Cheese ice cream is good, actually. And what if the American cultural inclination toward seeing certain cheeses as exclusively savory is actually just holding us back from the beautiful, munchies-worthy possibilities of the savory-sweet dessert world?
Actually, Cheese Ice Cream Is Good
Van Leeuwen and Kraft Macaroni & Cheese just announced their new, limited-edition mac and cheese ice cream. If you hate this idea, you're wrong.By Bettina Makalintal
July 13, 2021, 1:20 pm
“This is what greets you at the gates of Hell,” the Cut claimed this morning, alongside the news that the New York-based Van Leeuwen Ice Cream and Kraft—yes, that Kraft—have collaborated to give us the “terrifying glory” of Kraft Mac & Cheese–flavored ice cream. It is exactly as Halloween-y bright orange as you’d expect, made with the “familiar, cheesiness of Kraft Macaroni & Cheese,” per the press release.
But before you add to the cacophony of horrified readers on social media—who’ve asked things like “have we as a people not endured enough?”—hear me out: Cheese ice cream is good, actually. And what if the American cultural inclination toward seeing certain cheeses as exclusively savory is actually just holding us back from the beautiful, munchies-worthy possibilities of the savory-sweet dessert world?