In response to having a 'leader' for GG, thoug... That wouldn't give much extra strength to the group, since we are mostly a consumer revolt. What it would do, and this is why the antis are pushing for it, is give them a nice target. Then all of a sudden everything can be attributed to one person. If GG puts up a white man, say MundaneMatt, 'oh, they're so racist and sexist and trans phobic, they have a cishet white man for a leader'. If GG puts up a black, disabled, female game dev, "oh look at them trying for sympathy by having a token spokesperson!"
The same applies to splitting or changing the hashtag. That would simultaneously divide Gaters into at least two factions, probably more. And then it would be easier to make them repeat it by levying the same harassment they have against #gamergate .
It isn't that we enjoy or are comfortable being labelled everything up to and including 'Worse than ISIS.' But the sad reality is that the people we are against are the people who have the resources and lack of integrity required to run a massive smear campaign to divert attention from our platform. The slander is the cost to us, and we just have to do what we feel is right, accept the damage in the short term, and hope that people begin to see through the rhetoric to who we really are and what we really do. I have confidence in the collected wisdom of mankind, especially here. Because the other side is OPL writ large, and anyone who dares oppose them islabelled a Trolling Stupid Misogynist. Then the Annas and the Watermans take up the chant.