The guy claiming 2 clicks per hour isn't good doesn't really have the insight to make a call like that.
I have very limited analytics because I use an open-source alternative to Google Analytics, but this is what I can see from the 17th onwards, which includes 3 days before I put in the ad. It should give you an idea of how it squares up.
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Sonichu.com is always the #1 referrer because of people new to Chris.
The msn.com one I don't actually know and it is anomalous: on one day we were apparently on the front page of msn.com.
8ch.net / 4chan.org / tumblr.com are linking to the threads we have on animal abuse.
Something Awful's paid-for traffic comes in under that.
So besides a very popular wiki discussing the most famous lolcow of all time, the frontpage of fucking Microsoft News, and organic traffic about what is probably the largest story we've had all year, the $30 advertisement I've gotten is the top referrer to the entire site.
Now it's worth noting that this tool can only monitor referrers that actually leave their referrer information in, and many, many privacy tools remove it. FireFox has a built in privacy feature that removes it. So the actual amount of traffic for these links and others is broadly unknown but chances are the percentage of people using privacy tools on 4chan and Something Awful are about the same..
At the current rate we can expect to see 1,900 visits from Something Awful resulting in 8,107 actions and 114 hours spent on the site as the result of $30 spent. Considering the target for that ad is this thread, we can assume those are Something Awful users spending 114 hours in the Something Awful thread. At least, based on what we know about it.
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