Culture Hasbro Picks Up Power Rangers for $522 Million - Plus some other Saban Entertainment assets that no one cares about

Hasbro Picks Up Power Rangers, Other Saban Entertainment Assets, for $522 Million
By Ricardo Lopez @rljourno

CREDIT: Tim Palen/Lionsgate
Toymaker Hasbro, Inc. announced on Tuesday said it would acquire Saban’s Power Rangers and other entertainment assets in a cash-and-stock deal valued at $522 million.

The transaction also includes other properties including “My Pet Monster,” “Popples,” “Julius Jr.,” “Luna Petunia” and “Treehouse Detectives.” Hasbro and Saban brands previously announced a $22 million master toy licensing agreement set to begin next year.

Hasbro will pay nearly $230 million in cash and issue $270 in Hasbro common stock for the assets. The sale is expected to during the second quarter of 2018.

The Power Rangers franchise, first started in 1993 by Haim Saban, is one of the longest-running live-action kids series. It has now spawned a number of movies including last year’s Lionsgate picture, which grossed $142 million globally.

“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” Brian Goldner, Hasbro chairman and CEO, said in a statement.

Goldner said Hasbro sees opportunities for toys, games, consumer products, digital gaming and entertainment. Saban is expected to serve in a consulting role to Hasbro, Goldner added.

“Twenty-five years after launching Power Rangers, I believe the future for this brand has never been greater,” Saban said. “Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property.”

Hasbro stock is down nearly 2% to $86.35. The deal comes as toymakers are adjusting to the fallout of the bankruptcy of Toys R Us, which is having major impact on companies such as Hasbro, Mattel, and other companies in the supply chain.

http://variety.com/2018/biz/news/hasbro-saban-power-rangers-1202793660/

 

[ES 148]

My Little Power Rangers confirmed

 

[Maggots on a Train]

R.I.P. Bandai of America, that was your only franchise anybody except neckbeards gave a shit about.

 

[Judge Holden]

*the ground begins to shake*
Oh fuck you guys feel that? That right there is the beginnings of the earthquake that will set in motion a full on megatsunami of raw autism. We are going to get an animated, possibly MLP style power rangers series, combining the unholy cringe and tism of both fandoms into one vast continent spanning tumor or cancer. Not just from those delightedly shitting in their MLP man-diapers or the power ranger primal-weebs giddy at the idea of their fandom finally becoming "mainstream kewl" but all the tard ragers who will be screeching about how this is an atrocity against the good name of the power rangers.

And honestly given how much the past few years have been gifting us with hilarity and autism to farm to our hearts content, i am looking forward to this. I think this has the potential to become like the MLP fandom was at its prime, and thus herald a new age of tard baiting and logging

 

[XYZpdq]

The weird part is that Hasbro is firmly aligned with Takara/Tomy, the direct rival toy company to Bandai, the people who handle the color spandex hero toys in Japan.

 

[TowinKarz]

I remember the late 80's Popples...... I'm a nerd, a very OLD nerd....

 

[Asperchewy]

I fucking hated Power Rangers, everyone loved that crap in the 90's. I do however love Hasbro and their brand immensely. If you think about it, Saban does have a shit ton of other marketable licenses that Hasbro could profit off of as well. $522 Million is seriously a drop in the bucket for Hasbro for the rights to all of the IPs. They'll make it work, I'm sure.

 

[Ravenor]

I thought they already owned the IP for this, or the parent company of the IP at any rate.

 

[Done]

I fucking hated Power Rangers, everyone loved that crap in the 90's. I do however love Hasbro and their brand immensely. If you think about it, Saban does have a shit ton of other marketable licenses that Hasbro could profit off of as well. $522 Million is seriously a drop in the bucket for Hasbro for the rights to all of the IPs. They'll make it work, I'm sure.

This is what puzzles me about this, the price is just way too low for the franchise IMO, there's definitely potential for a Transformers-style film series, not to mention the toys and TV series you can make..

 

[Munchingonfish]

I fucking hated Power Rangers, everyone loved that crap in the 90's. I do however love Hasbro and their brand immensely. If you think about it, Saban does have a shit ton of other marketable licenses that Hasbro could profit off of as well. $522 Million is seriously a drop in the bucket for Hasbro for the rights to all of the IPs. They'll make it work, I'm sure.

No one's unironically asking for a new VR Troopers.

 

[The Fifth Waltz]

Hasbro bought the rights for disney princess dolls and they're ugly now. Can't imagine how the power rangers will look.

 

[Oddjob OTP]

This is what puzzles me about this, the price is just way too low for the franchise IMO, there's definitely potential for a Transformers-style film series, not to mention the toys and TV series you can make..

Well, a wide release theatrical Power Rangers film came out last year, for whatever it matters. It was forgettable and probably lost money, but not much.

 

[ASoulMan]

Every neckbeard on DA that photoshops the heads of MLP characters onto ranger suits just creamed themselves.

 

[CWCchange]

Saban AKA one of Hillary Clinton top donors, even beating George Soros.

 

[RG 448]

As a grown man this news doesn’t affect me, nor should it affect anyone like me. But it will.

 

[Bassomatic]

As a grown man this news doesn’t affect me, nor should it affect anyone like me. But it will.

Stop being poor and own stocks, then it matters.
Then when autistic children scream for toys to be bought, you make money.

This matters to me, greedy capitalistic toy hoarding kids will make me richer.

 

[RG 448]

Stop being poor and own stocks, then it matters.
Then when autistic children scream for toys to be bought, you make money.

This matters to me, greedy capitalistic toy hoarding kids will make me richer.

...that’s true I hadn’t thought of that.

 

[Judge Holden]

Well lads and lasses, lets think things throo for a moment.

Hasbro are well known to have spent its entire history in television relying heavily...nay entirely on cheap and crappy animation for their IPs from jem and the holograms to GI joe to modern day MLP.

However since it's current behemoth of profit is still in the pony shit, I suspect that a Power Rangers animated series would start off with a markedly smaller budget, requiring it to go for the crudest and most bare bones animation that the market currently accepts.....

something that would require practically zero effort or time to create, yet would garner them a vast baying mob of autists who will eviscerate any and all criticism of the show...

something that in today's age of "woke marketing" would be proven to massively appeal to certain communities obsessed with children's animation....

Spoiler

(srsly, if the power rangers show is done in the style of steven universe I will literally weep with happiness given how much rage and/or fappery it will cause from all sides of the autist spectrum)

 

[Maggots on a Train]

The weird part is that Hasbro is firmly aligned with Takara/Tomy, the direct rival toy company to Bandai, the people who handle the color spandex hero toys in Japan.

I anticipate minor schadenfreude as Bandai will eventually deliberately do something to fuck over Hasbro. I'm sure any kind of retro toy reproduction will be stymied.

I fucking hated Power Rangers, everyone loved that crap in the 90's. I do however love Hasbro and their brand immensely. If you think about it, Saban does have a shit ton of other marketable licenses that Hasbro could profit off of as well. $522 Million is seriously a drop in the bucket for Hasbro for the rights to all of the IPs. They'll make it work, I'm sure.

It never took off in my city. All the kids could sense it was a cheap little kid show. The nostalgia explosion is baffling to me.

 

[CIA Nigger]

R.I.P. Bandai of America, that was your only franchise anybody except neckbeards gave a shit about.

Bandai also made Digimon and that's the shit. Especially the third season.