US White House to Announce ‘TrumpRx’ Drug-Buying Website, and Deal With Pfizer - "TrumpRx would allow people to pay cash for certain drugs directly from a government website, at a discounted price negotiated by the government."

President Trump is expected to unveil the measures Tuesday; Pfizer’s CEO expected to attend​

By Natalie Andrews and Liz Essley Whyte
Updated Sept. 30, 2025 10:29 am ET


Pfizer headquarters in New York. Photo: angela weiss/AFP/Getty Images

WASHINGTON—The White House is planning to unveil a direct-to-consumer website for Americans to buy drugs, dubbed TrumpRx, while also announcing that Pfizer plans to lower prices on several of its medications in the U.S., according to people familiar with the matter.

TrumpRx would allow people to pay cash for certain drugs directly from a government website, at a discounted price negotiated by the government. It’s unclear how many drugs would be offered, or whether the website would be useful for the majority of Americans who are already covered by private insurance, Medicare or Medicaid.

Separately, Pfizer is expected to be the first to announce a plan to lower drug costs after President Trump pushed companies for months to lower prices in the U.S. More companies are expected to follow suit.

Trump and Albert Bourla, the chief executive of Pfizer, are set to announce the cost-cutting measure at the White House later today, according to a White House official. Bourla is also expected to announce a $70 billion investment in manufacturing medications in the U.S., according to Pfizer spokeswoman Amy Rose and a White House official.

The official estimated Pfizer’s lowered prices could benefit as many as 100 million patients.

“It’s a win for American patients, a win for American leadership, and it’s a win for Pfizer because it provides the certainty and stability we need to continue advancing new breakthrough medicines for patients,” said Rose.

“President Trump is leveraging the power of the federal government to drastically cut drug prices for everyday Americans,” said White House spokesman Kush Desai. “Democrats talked the talk for decades about drug prices, but only President Trump is actually walking the walk.”

Trump last week declared that branded drugs would face 100% tariffs if their manufacturers aren’t building facilities in the U.S. The new investments, along with others in the works that Bourla mentioned in an August earnings call, likely mean the company would be exempt from those tariffs.

Trump called for pharmaceutical companies to participate in a direct-to-consumer drug buying platform, and offer “most favored nation” pricing—commonly understood as prices lower or comparable to those in other developed nations—in a July letter.

Source (Archive)

 

[Yamaha YM2612]

Promises kept

I wonder if they'll shoot him again over this

 

[George Lucas]

Angry Orange Cheeto sells out America’s sick to pharmaceutical monopolies … more at 11.

 

[ArnoldPalmer]

I'm starting to get a wee bit of Trump fatigue right about now. You're rewarding the turbokikes who put out a vaccine that didn't work, at the cost of giving everyone who took it, essentially a coin's toss odds of getting cancer, with a government sanctioned version of GoodRx? I guess he did use Operation: Warp Speed for bragging rights somewhat recently, so I shouldn't be surprised, but this solves absolutely fucking nothing.

Holy fuck this country cannot collapse fast enough. I don't want off Mr. Bones' Wild Ride, but I would like it if it became more wild. I'd sacrifice children to Moloch personally, if it meant we could fast forward through the whole Cyberpunk 2077 phase.

 

[Bucephalus]

this shit ain't nothing to me man. i'm on that trumprx perc 47

 

[Barry Williams]

this shit ain't nothing to me man. i'm on that trumprx perc 47

I DON'T CARE IF I GO BLIND FROM THE COVID VACCINE I DON'T NEED TO SEE THE PRICE TAG

 

[babyDunk]

Angry Orange Cheeto sells out America’s sick to pharmaceutical monopolies … more at 11.

Hm. How is lowering drug prices selling out? Is it the method in which it gets lowered?

with a government sanctioned version of GoodRx? I guess he did use Operation: Warp Speed for bragging rights somewhat recently, so I shouldn't be surprised, but this solves absolutely fucking nothing.

Same question to you

I am curious if drug prices in general will go down or just some select, and less used ones

 

[The Mass Shooter Ron Soye]

Can I purchase recreational drugs from TrumpRx?

 

[TheVoodooThatJewDo]

Promises kept

I wonder if they'll shoot him again over this

Election is over so the deep state is probably done helping him look like an outsider for now. Praying they throw him under the bus after they are done with him.

 

[Bucephalus]

Can I purchase recreational drugs from TrumpRx?

Obviously. Why else would he pardon Ross Ulbricht?

 

[sodaboard]

trump weed by pfizer

 

[Cpl. Long Dong Silver]

Can I purchase recreational drugs from TrumpRx?

Medicinal cocaine free of fentanyl.

Label it "George Floyd's Own"

 

[ArnoldPalmer]

Hm. How is lowering drug prices selling out? Is it the method in which it gets lowered?

Same question to you

I am curious if drug prices in general will go down or just some select, and less used ones

I'm talking about the seeping open wound, you're talking about the Band-Aid covering it. You're not on my level. My concern isn't the price of pharmaceuticals, but who is making them, and precisely why. This entire industry has been plain-as-day, solely focused on barely treating conditions (many of them, completely made the fuck up) in the most faustian, double-edged, possible ways.

Ozempic makes your anus stop working, and REQUIRES a lifetime dependency in order to work, when you could have simply stopped being a fat piece of shit the normal way. A1C drugs for diabetes decay your fucking bones. Antidepressants/antipsychotics give you heart valve damage and turn you into a compliant P-Zombie, just stable enough to enter the workforce, when you could have found a real solution to the problems degrading your psyche. ADHD meds are literally amphetamine salts that will turn your brain into an unrecognizable spongiform lump. Virtually every treatment for Asthma, damages your heart. All opioid pain medication is expressly made to keep you hooked, because, surprise, they're opioids. A huge chunk of vaccines are just plain bad for you. Is making any of that cheaper even Hippocratic or ethical, or should we go back to the drawing board because none of this garbage actually works? (Rhetorical, of fucking course we should.)

The entire medical industry is an iceberg made of scams. This is not a solution. Hell, this isn't even a treatment, if you'd pardon the pun. You can't fix the problems inherent to modern medicine by perpetuating the fucking thing. It isn't just the big bad insurance companies. Once upon a time, we all understood Big Pharma to be the problem, too.

 

[Megaton Punch]

Gonna be funny watching the "socialized medicine NOW" people think of ways to declare this bad. Government controlling your prescriptions isn't so fun when you don't like the government, is it?

 

[LowlyPheasent]

Would be interested to see more information on it and know:
-How the service can be used
-What medicine is provided
-Who can utilize it
-Who can access what

Outside that all this article tells me is it's a carrot on a stick to move manufacturing to the US and price controls but to what end none of it's disclosed.

Edit: Thinking on it this sounds reminiscent of existing medicaid services for the elderly that my grandparents use which gives them some basic household shit.

 

[Fred Herbert]

Lowering drug prices is good.

That name is fucking horrible though.

 

[Hitman One]

a discounted price negotiated by the government.

Fat Americans realising that this is the sensible way to procure prescription medication a mere 80 years after the rest of the civilised world.

 

[Tiggletown]

I want over the counter Trumpzempic, Trumpijuana, Vanceax and "Yuuuge" (Trump Viagra)

 

[Otterly]

You're rewarding the turbokikes who put out a vaccine that didn't work, at the cost of giving everyone who took it, essentially a coin's toss odds of getting cancer, with a government sanctioned version of GoodRx?

The heads of all the major pharma/CRO/services type companies ended up at the White House a while ago. The one I work for included. I very much enjoyed the photos splashed on our intranet because they all had that pained rictus grin that showed whatever happened that day they had not only a carrot dangled but also got hit with a very big stick.
Pharma needs reigning in. If this helps even a little it’s a good thing. Reading between the lines i think they were threatened, and the outcome was that they all announced some pretty big investments internally in USA based infrastructure and manufacturing. I’d prefer to see some full disclosures in court about the moral vacuum that is pharma policy and marketing, but affordable asthma inhalers and insulin is a start.

 

[Back me up!]

Fat Americans realising that this is the sensible way to procure prescription medication a mere 80 years after the rest of the civilised world.

Its not really a negotiated discount. Trump told Pfizer Americans are going to pay the lowest price in the world that other countries were getting. Trump is just leveling the game.