🌟 Internet Famous Linus Gabriel Sebastian & Linus Media Group / Linus Tech Tips - Narcissistic corporate shill YouTuber driving his media empire into the ground. KILL COUNT: 2




I clipped the part at around 1:15:00, it's a 30 minute talk about how the LTT views are down considerably, to the point where Linus realizes he can't keep the company as big with those views. Luke mentions they are "end of the house era view counts." Luke believes it's just the new algorithm but you can see Linus realize work through all the phases.

-Youtube says it's not the new algorithm
-maybe they'll end memberships because all the members only stuff on the videos tab is taking up view real estate
-the A/B thumbnail/copy testing is turning people off leading to no follow through viewing
-it's the economy
-people don't take LTT seriously
-people don't know what they want
-the LTT brand is damaged (apparently the other content creators who built a PC last week were having their viewers roast them for working with LTT)

And then, after all of this as he harps on tastes changing and the poor economy, he talks about how he's getting a new TV for his theater room, that is just 1" bigger than the current one (but is some new RGB technology that could be better the OLED)

He gets so close to realizing maybe he and the company come across as smug assholes, but can't/won't connect it. Some viewer says maybe he should have rallied his allies and gone total war against Steve when the truth bomb hit LTT, but remember, back then Linus thought they were doing nothing wrong and was so stupid with his response they had to release an apology video with everyone but Linus saying that to save face.

Stop rubbing your frankly undeserved riches in the audience's face, stop having dysgenic looking people on camera, and stop trying to be hip and clever with the writing because gaymos like Riley want to use it for his audition tape sizzle reel. When it was just dudes doing tech stuff it was way more palatable, hmmmmmmmmmmmmmmmmm.......
 
Thinking YouTube money will always be there is insane behavior (eat my entire ass, Linus). Blaming "the algorithm" is also stupid on top of constantly trying to game it. Just make good videos and people will watch them.
 
-people don't take LTT seriously
This is pretty much the main reason. People were salivating online during the original Madison / Gamer's Nexus drama saying how they were either going to lose everything immediately, or conversely that it wasn't going to matter at all and the proof that the channel didn't lose everything immediately vindicated them.

But it nearly never happens like that to these mega channels. It's a slow but steady decay after the initial adjustments made when the controversy happened that they do to try covering the loss (making more videos, botting). It's almost always goes:

Big controversy
Credibility ruined
Channel loses some views/subs but still chugs on
Adjustments by channel to cover it up (botting, creating more videos to hide it, etc)
Channel seems 'fine' at first

But that's all addressing the symptoms, not the disease. And the disease is you lost your credibility. Most of your original audience didn't quit watching because of that problem, but most people will quit watching through normal churn rate. The real problem is that new people aren't subbing to replace the leavers anymore. You've poisoned the outside into having a negative opinion about you so they will never watch your videos.

"Linus Tech Tips? Isn't that the guy who personally sexually harassed an employee? I heard something like that before..."
"Linus Tech Tips? Isn't that the guy who was exposed for faking all of his info and stole a company's stuff? I heard something like that before..."
 
"She"
You just kno~ACK :tomgirl:
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Let me guess, " Its doing great and totally isn't a money sink!" Their faces tell the true story.

Is labs using fake names? I thought that said "Street Shitter" for a second there.

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Why obfuscate the names? What are they hiding?
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"If only you knew how bad things were."
https://youtube.com/watch?v=DzvhAMHF_dYStop rubbing your frankly undeserved riches in the audience's face, stop having dysgenic looking people on camera, and stop trying to be hip and clever with the writing because gaymos like Riley want to use it for his audition tape sizzle reel. When it was just dudes doing tech stuff it was way more palatable, hmmmmmmmmmmmmmmmmm.......
"Could I really be that out of touch? ... No it's the children who are wrong."
 
-the LTT brand is damaged (apparently the other content creators who built a PC last week were having their viewers roast them for working with LTT)
Interested in what this is, sounds hilarious!

Steve didn't ruin your brand, you ruined it with your behavior.
Steve just opened everyone's eyes and made everyone realize what they had been ignoring and content creators realize that crossing you wouldn't be the death of their content career.
I remember seeing a video where a guy was talking about meeting Linus with a bunch of small creators at an event and him being exactly as dickish as Steve described and blew them off.
I think this video came out before the Steve video and was only really discovered after.

Linus, when your channel stopped growing that was the sign to course correct, not double down on more ads in videos and more "sponsored" video (really just ads disguised as new video uploads to make up for lost views and revenue.

Your core audience that you doubled down on by censoring all critiques across reddit, youtube, etc. are parasocial psychos, retards, trannies, and jeets. Everyone hates them and they actively drive casual people away.

Also your refusal to pay for talent is fucking you. Everyone people liked has been taken off camera and left. No one likes Riley, he is the worst aspects of every complaint about Linus on steroids.
 
maybe they'll end memberships because all the members only stuff on the videos tab is taking up view real estate
I really wonder how many Youtube memberships LTT (or any channel for that matter) actually sell. Paywalled videos are incredibly intrusive and it seems like common sense it would be off-putting to see videos you can't view mixed in with normal videos, so I continue to be baffled that's how YouTube chooses to serve them and that any channel uses them.

~50% of LTT videos are paywalled, and its the original non-sponsored content that is most often put behind the barrier, rubbed in the face of everyone else who has to settle for watching filler paid promotions.
 
Luke believes it's just the new algorithm but you can see Linus realize work through all the phases.
I haven't watched the WAN but I want to walk through these in more detail, mostly because I'm bored and don't want to sleep yet.

Youtube says it's not the new algorithm

I'm inclined to agree that its not the algorithm in the sense of specifically smiting LTT. If a channel lives or dies by gaming the algo, then its content was always shit, and its just a matter of when it dies. LTT does prove there was at a bare minimum a time when they were producing desirable content, because they've survived many much more aggressive algo and ad changes in the past. The modern youtube shift is fairly tame in comparison to the upheavals of the past, as its not like past changes that aggressively favored specific quantifiable metrics (upload frequency, video length, etc) that were editorial decisions more than quality ones. This is an extremely weak argument for view declines at best, but I'll actually touch on it later how it might be more involved than it first appears.

Maybe they'll end memberships because all the members only stuff on the videos tab is taking up view real estate

It is pretty annoying to dodge members only videos, especially if they're permanently members only. But there is merit to the idea that if someone sees a new video from LTT, but can't actually watch it, they'll go watch something else. That does start to build a trend, but I find it highly unlikely to be the deciding factor. I watch channels that are far more aggressive about members only content, and they're still growing and doing well, even with content that's algorithmically disinclined - mostly long form videos. This feels like a poor excuse for view declines.

The A/B thumbnail/copy testing is turning people off leading to no follow through viewing

I don't know a great deal about wider trends, but I do know that if I don't watch a video right away, and notice the thumbnail change or the title change, it tends to disincline me towards watching it at all. But with more contemplation, I think its more that if I've ignored a video on my feed long enough for it to repeatedly display and then even A/B change on me, I've probably done so for good reason up to that point, and the A/B changes are more of a post-fact justification as opposed to the initial cause. I have no real way to predict the impact on view declines, but I feel like its a symptom and not a cause.

It's the economy

A bad economy actively favors you. People can't afford to pay for media, and want to both maximize how far their dollar goes and think forward to hopefully better days. Its a bad habit, but watching product channels is both free and gives you something to look forward to in the future, and LTT's reviews also give the theoretical bonus of not wasting money, to the uninformed about how their product selections work (affiliate links means your probably being fleeced). This is the opposite of an argument for view declines.

People don't take LTT seriously

Maybe, but as much as I'd like to think its this, the reality is the casual consumer is woefully uninformed, and that extends to drama and brand quality. The LTT audience are overwhelmingly the same kinds of people who think that fast food is good value for their money and believe mcdonalds patties are 100% fresh beef rather than being sourced from a company called 100% fresh beef. Much of the audience is just going to be casuals who got fed a video that was entertaining enough and kept watching, not people knowledgeable in the space and its drama. Still, I'll admit its at least plausible as a cause of view decline, even if I consider it unlikely to be the major factor.

People don't know what they want

This is actually the single most plausible explanation, but not as initially presented. People don't ever really know what they want, but they do chase what currently entertains them. People will watch, often binge even, the current best thing they're being fed, and most of that feed is the algorithm, doing its best to categorize a user and feed them stuff it thinks will make them stay around. I mentioned earlier I'd come back to the algorithm, and this might just be it - Youtube isn't burying LTT, but Youtube has gotten better at taking people who were casual, ancillary LTT viewers, and offering them something more personalized and desirable to them. LTT probably still appears in their feeds, and they do watch it, but more of the feed is stuff they're more interested in, and LTT is getting a smaller share of their watch time as a result.

We've been seeing a lot of small and mid sized niche Youtube creators get traction in niches well beyond what older iterations of the algorithm has managed, but without those creators blowing up the same way we'd traditionally see for an algo escape - They jump from 10k to 80k high quality subs, rather than 10k to 500k low quality passive subs like we'd seen in the past. I've been personally experiencing it, with big creators I follow starting to get passively supplanted by more purposeful, smaller channels. I still get them all in my feeds, constantly, but there's usually something better and more appealing now.

People might not know what they want, but Youtube is getting better at finding it for them, without relying as much on preexisting size to figure that out. Being an already big organization is proving to be less of a guarantee of continued algorithmic feed than it used to be, the response to the immediate content in specific ways matters much more now. LTT being a very generic slop factory is going to be cripplingly bad in this regard. I personally consider this to be the most likely cause of view decline, even if I recognize its very speculative.

The LTT brand is damaged (apparently the other content creators who built a PC last week were having their viewers roast them for working with LTT)

We've talked this to death, so I won't rehash too much other than to say that controversy builds walls that never come down, and LTT has been adding brick after brick casually all over the place. Touching back on people not taking LTT seriously, significant portions of the viewership will barely have heard of or cared about the drama. The biggest casualty of the damaged LTT brand is that people new entirely to the space, asking for or seeking good material, will be directed away from LTT by folks who are more involved and do know the drama. This kind of damage takes time to build up, and tends to reflect in growth stagnation rather than sudden viewership drops. I'd have to check the socialblade and dates of the controversies to make a better assessment, but I'm inclined towards it being a modest contributor at best.

In Conclusion

Linus is a faggot and I would not have sex with him.

But seriously, LTT has a hundred different likely contributors to its decline, both people and product wise, and a leadership that's completely blind to what even made them good in the past, or what people want today. The fact they're trying to nail down singular failure points is indicative that they have the wrong mindset - they're so focused on the rules of the system they know about, and how they might have gone astray on them, rather than a proper self reflection on what has gone wrong in the places they never look normally. Their bloat is indicative of that all on its own, but it definitely goes deeper than that.

LTT is so fixated on "How do I repeat the success of yesterday" that they've lost track of the actual goal of "What new thing do I make for tomorrows success". Until they get over that, they're fucked.
 

The A/B thumbnail/copy testing is turning people off leading to no follow through viewing

I don't know a great deal about wider trends, but I do know that if I don't watch a video right away, and notice the thumbnail change or the title change, it tends to disincline me towards watching it at all. But with more contemplation, I think its more that if I've ignored a video on my feed long enough for it to repeatedly display and then even A/B change on me, I've probably done so for good reason up to that point, and the A/B changes are more of a post-fact justification as opposed to the initial cause. I have no real way to predict the impact on view declines, but I feel like its a symptom and not a cause.
Not to go off topic but I hold the opinion this feature is completely bogus for most demographics, and I also hold the view that Mr Beast is the entire reason this feature exists, and I would not be surprised if he was involved with product teams at YouTube in helping design this feature. The only demographic this A/B thumbnail testing works on is primarily children (Im not attacking A/B testing in general, just specifically for this use case). As far as I can tell the entire purpose of the functionality is to mislead children into rewatching videos they have already watched. They market it as "oh it helps the creator decide which thumbnail is more appealing" but again, they completely neglect to include actual use cases for this beyond "well you can do 1 with big mouth open and 1 with even bigger mouth open!!", which again, these types of thumbnails are primarily attached to videos that children and younger demographics watch.

Every single time I notice a video I have already watched being shown to me with a different thumbnail, I immediately just unsubscribe from the channel.

To come back on topic, I remember Linus a while back on a wan show talking about the A/B thumbnail feature when it first got released and how they would test it out. Funny how their thumbnails ever since then have just become even more egregious clickbait, which further validates my point above.
 
As far as I can tell the entire purpose of the functionality is to mislead children into rewatching videos they have already watched.
Besides this, I think it also serves as an ego booster because it allows creators to justify a video not doing well with another excuse than that the video was shit. Its also pushed by all the techbro youtube gurus who claim to be able to grow your channel and they were pushing it before it was a feature; ie doing it manually so you were basically switching out thumbnails after a few hours / days and fooling people into clicking again.
But seriously, LTT has a hundred different likely contributors to its decline, both people and product wise, and a leadership that's completely blind to what even made them good in the past, or what people want today.
It was discussed many moons ago but LTT is just a tech-spectacle channel. Just like pranks, spectacle content becomes harder and harder to get views on because most stuff has been done already or you reach a wall of ethics / legality that you can't cross. I also imagine its not easy to create all-caps titles and soyjak thumbnails about a stagnant market where manufacturers just rerelease the same few products every year because anything will sell.

Add to that LTT can't cover hot topics like right to repair or GPU smuggling or UE5 optimization because they can't do more than regurgitate press releases and PR statements.

Meanwhile GN has locked horns with journoscum for taking down their GPU smuggling video and fired an initial volley of missiles at Razer.
 
Thinking YouTube money will always be there is insane behavior (eat my entire ass, Linus). Blaming "the algorithm" is also stupid on top of constantly trying to game it. Just make good videos and people will watch them.
I think trying to game the algo is pointless anyways as it basically just promotes stuff people like to watch, if you make videos just to fit the algo and not videos that people want to watch, of course it will recommend people something else when it notices that people just don't want to watch your slop
 
Jake has likely left LTT, has removed all mention of it from his bio across multiple social media sites, has been demodded on the LTT forum, and has created a new YouTube (and tiktok) channel this week

old : youtube.com/@jakegarage
new: youtube.com/@jakkuh_t
also new: tiktok.com/@jaketivy

2025-08-31 - 121007.webp 2025-08-31 - 121630.webp
 
I remember back in the day, when Linus first onboarded Riley, they announced his joining the team through a bit where Linus found him digging through LTT's dumpster for scraps of food. Nowadays, I wonder whether or not that was actually entirely a bit...
Wasnt the only reason they hired him was because he liked him back in the ncix days or some shit? The best ltt hosts have been long gone amd the quirk chungus replacements jave basically rotted any enjoyment and entertainment value the channel had.
 
:story: The guy who walked all over his boss to the point it ruined videos and concepts left? That's a big warning sign.
I remember when Linus dropped a hard drive and the guy actually started screaming at him, saying things like "what is wrong with you?'" I mean, holy shit, he's not only your boss, he's also way older than you, actual insane behavior. The only thing more baffling is that the editors left that in.

I clipped the part at around 1:15:00, it's a 30 minute talk about how the LTT views are down considerably, to the point where Linus realizes he can't keep the company as big with those views.
Oh wow, he actually opened up. I was expecting his usual fake act, pretending to be transparent while everything is curated. But this time, it seems like he genuinely talked about his frustrations. I sympathize a little, because it seem no matter what they do they are fucked, and it's not entirely their fault.
Also, lol, he's clearly still butthurt about Steve. He refuses to mention him by name and just calls him a snake instead.
 

A good example of everything wrong with modern LTT with this video just in time for Linus to reflect on:

-The A/B from what I saw when this popped up on my TV was "I spent 700 on my kids laptop" and "we are being forced to buy Chromebooks" when
-braces are very apparent and almost like Linus is trying to show them off
-horrible small ad read skit from Riley that isn't funny
-"going into the wild" at a local Best Buy where they blur out everyone's face but you can still see the poojeets I hate your country so much Canada
-shitting on brick and mortar inventory like a fucking pod-person liberal
-Riley shows up again with a dumb character to explain what a Chromebook Plus is
-very little and boring comparison between the two laptops that is very surface level
-generic "they're still not good but they are getting better" kind of non-committal statement
-a "what do you guys think? do you have suggestions put it in the comments" that I've never seen Linus do
-the full sponsor ad read musical with Riley being even more cringe that just makes me never want to use this product
 
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