Steve seems like an ideal candidate to bring things from the weird side of the internet to the tame side of the internet without it being ruined by the "HaIl HoRtLeR, 1488 bOrThEr" crowd. This particular cabal of paypigs are Racewarski nostalgists and are an absolute cancer to anything they touch. Steve is actually something people can talk about at the water cooler around work without raising an eyebrow. Moreover, he does not appear to be a slave to his vices, like Lard and Tard. His X-files vibe might be just ahead of the X-files nostalgia trend that is bound to pop up in a few years. If Steve were a stock, I'd invest heavily in him.
Added in edit: A big fat yikes on that Plankton avatar.