For context, the person Bob is subtweeting is taking the retail chain Target to task because they removed the book Irreversible Damage, which details how teenage girls are being pressured into transitioning, from their website. Target has since reversed this decision, which is hopefully a sign that major corporations are starting to learn how to tell the Woke mobs to fuck off. Of course, Bob believes he knows what’s best for people... that is, the people he acknowledges as people, not the knuckle dragging rabble between the coasts.