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BusinessNintendo Announces Sweeping Price Hikes For Switch 2 - And a price hike for Switch Online in Japan
Nintendo has announced that the Switch 2 will be going up in price globally, with Nintendo Switch Online also receiving a price hike in Japan.
Hardware price revisions are effective from 25th May 2026 in Japan and 1st September in Western markets. Nintendo states that the changes are due to "changes in market conditions" and the "global business outlook".
"We sincerely apologize for the impact these price revisions may have on our customers and other stakeholders, and we deeply appreciate your understanding."
The changes affect all Switch models in Japan, but only Switch 2 in the West. So without further ado, here are the hardware pricing changes:
We contacted Nintendo to confirm UK pricing and were told the following:
"The revised price of Nintendo Switch 2 on My Nintendo Store in other European currencies will be shared at a later date."
Here's a look at how much Nintendo Switch Online is going up in Japan, effective from 1st July 2026. Nintendo has also confirmed that changes will soon be applied to South Korea, but it has not provided specific details.
Additionally, prices on Japan-only playing cards and Hanafuda/Kabufuda cards will also increase on 25th May.
So there you have it! We all expected it, and it's safe to say we all feared it, but it will now soon be a reality.
How this will affect Nintendo's sales of the Switch 2 going forward is unclear, but we'll keep an eye on any developments going forward.
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I don't know if Nintendo is bleeding money by some massive internal investment/excessive lawfare/failed sales expectations for their shitty IP games, or that they came into the conclusion their fans are retarded enough to pay 500$ for what amounts to a shitty outdated phone.
At the end of next year the prices for Video Game consoles will likely increase to borderline unaffordable levels while demanding you to scan your personal ID card, electric bills, driver license or selfie to confirm if you are an adult.
I didn't even want to buy a Switch. My buddy, whose Switch I play when I visit sometimes, doesn't want a Switch 2. He bought two fucking Switches, I occasionally call him a Nintendrone, but even he's disgusted with Nintendo's business practices, like suing the Palworld guys rather than making a good Pokemon game. Yeah, yeah, I know Gamefreak is second party or whatever, they're still a fucking disgrace from what I've seen of their latest games. This price increase is lunacy while they still don't have any killer games for the system.
They never plan to sell at a loss, a wise business practice, although they did lower the price of the 3DS and sold it at a loss for a while. It's befuddling when I imagine the money sloshing around over there. Some of their games sell tens of millions of copies, and the digital copies are nearly pure profit. This isn't even counting the money from those theme parks and movies. They're making tons of money.
I didn't even want to buy a Switch. My buddy, whose Switch I play when I visit sometimes, doesn't want a Switch 2. He bought two fucking Switches, I occasionally call him a Nintendrone, but even he's disgusted with Nintendo's business practices, like suing the Palworld guys rather than making a good Pokemon game. Yeah, yeah, I know Gamefreak is second party or whatever, they're still a fucking disgrace from what I've seen of their latest games. This price increase is lunacy while they still don't have any killer games for the system.
They never plan to sell at a loss, a wise business practice, although they did lower the price of the 3DS and sold it at a loss for a while. It's befuddling when I imagine the money sloshing around over there. Some of their games sell tens of millions of copies, and the digital copies are nearly pure profit. This isn't even counting the money from those theme parks and movies. They're making tons of money.
Jap corpos usually have stakes at other companies (including competitors) to "reinforce" their economy, and with their economy really hitting the shitter, it can translate to a massive loss for Nintendo.
Plus there could always be a Concord case of a game that years in development hell taking a progressively inflating budget.
Just in time for Razorfist to release another rant video defending the recent redesigns of Star Fox. Interestingly, his fans seem to be framing their support for Nintendo as a pro-MAGA political statement because they are die hard tariff defenders.
Personally as a switch 1 owner I realize now that I was mainly suckered into buying it to play super mario odyssey, which don't get me wrong is a good game, but a system needs to have more than 1 or 2 good games to really be a good purchase. A few more good games have come out since then but not enough IMO.
Unlike that console, the switch 2 has nothing that got my attention in the same way. I kind of want to play DK Bananza but not enough to buy a whole console.
I'm not a big fan of Nintendo, I had a used N64 as a child, I don't know much about them, to be honest.
But this got my researcher senses tingling so I thought: "Let's investigate this shit."
Here's their stock performance from the last 5 years, have you noticed anything out of the ordinary?
HOLY SHIT! WHAT THE FUCK HAPPENED MID 2022?!?
I looked into this further and discovered this:
"In September 2022, Nintendo executed a significant 10-for-1 stock split on September 29, aimed at making its shares more affordable for investors."
What does that mean, you ask? Well...
"Prior to the split, Nintendo's shares closed at 59,700 Japanese yen on September 28, 2022. After the split, the adjusted price was approximately 6,043 Japanese yen per share. This change aimed to attract new investors by reducing the minimum investment required to purchase shares."
So basically, they tanked their share price in order to lure investors. Who are these investors?
The most prominent foreign ones are Blackrock, JP Morgan Chase and The Saudi Arabian Public Trust Fund (this one is the big one since they didn't own shit at Nintendo prior to the stock split) but there are also several Japanese banks involved (which is always a good sign).
However, a huge chunk of the company is now owned by some rando small businesses and private individuals looking for a quick buck.
They don't care about the company itself or gaming, they want to have shares of a popular company.
In short, Nintendo sold their soul to the devil on September 29th 2022 and they haven't been the same since.
It's not really Nintendo anymore, it's just another company that prioritizes investors over customers.
This short 5 minute research is brought to you by..... me.
No AI was used, I'm just this autistic.
Maybe you should have used AI because then you'd know what a stock split is. Look up the word fungible while you're at it.
Their stock is currently 7,667¥ making the comparative value of ten shares 30% higher than in Sep '22.
Institutional investors can and afford stock at enormous costs. They don't care. The evil mom and pop investors you're calling the devil are more likely to be actual families who will support producing games for children instead of aggressive monetization strategies. Selling your soul happens as soon as you go public.
The Switch had a hell of a lot of good games, really. SSBU and Mario Kart are really good party games, Metroid Dread was fucking great, but the Gamecube still has the best Mario Party releases.
Um, excuse me, sir, but if you read my post, the price before the stock split was 59,700¥.
The price you posted is higher than the initial post-29th of September 2022 split but still 7.8x lower than the what it was on the 28th of September 2022.
And also, the stocks (aside from a small minority) haven't really been bought up by mom and pop shops but millionaires and companies that are simply too small to make it on any lists.
you have a company. it has 1000 shares. each share is worth $1000.
you then do a stock split for 10 shares. now the company has 10,000 shares. each share is worth $100.
the total value of the company has not changed. the company before and after the split was worth $1 million. (1000 x $1000 = $1,000,000) = (10,000 x $100 = $1,000,000).
if after 4 years the value of a share is then worth $130, that does not mean the company has lost 87% of its value. It means that it has GAINED 30% of its value, because (10,000 x $130) > (1000 x $1000).
the people who held a share got 10x their shares. If I had 1 share of Nintendo I then owned 10 shares, but the value of those shares did not change. the only thing that changed was that the minimum buy-in price of a single stock went down from $1000 (expensive for individuals) to $100 (affordable for individuals). institutional investors have trillions of dollars and don't give a shit.
This is a graph of the Nintendo market capitalization. This is the value of the company. Notice it did not go down by 90% in September '22. Because the value of the company went up.
It's actually inconceivable how you could think there's just an "implode company by 90%" button on people's desks and that they'd just randomly press it.
I don't know if Nintendo is bleeding money by some massive internal investment/excessive lawfare/failed sales expectations for their shitty IP games, or that they came into the conclusion their fans are retarded enough to pay 500$ for what amounts to a shitty outdated phone.
Yep, the latter. The Switch 2 is wildly overpriced for an underpowered handheld with a locked ecosystem that's as bad as a wifi-only Kindle model. I hope someone reverse engineers it to the point you can buy something compatible and 3x as powerful for the same money.
It's actually inconceivable how you could think there's just an "implode company by 90%" button on people's desks and that they'd just randomly press it.
Damn, this reminds me of when a Japanese Splatoon player sold his Switch and everything so he could buy enough shares to harass Nintendo about the lack of male characters or whatever during a shareholder's meeting.
Maybe it's just me but I don't trust market cap and so far, this has given me decent long term results.
Market cap seems to me to all be speculation, it's not based on anything but "well, it might be worth this much because the other people who currently own big portions of the company say it is worth this much".
Market cap is only good for short term investments and I tend not to do that aside from a few instances when I needed to make a quick buck which is what this whole share split thing was about really. I like stable stocks that I can buy and then sit on them for 20 years while the growth outpaces inflation so that when I'm 60, I can retire comfortably with a few millions.
Like I've said, I think what the share split did was invite a bunch of people who don't give a fuck about the long term wellbeing of Nintendo and it will hurt them in the future.
Customers > investors.
Maybe I'm wrong on this but like I've said, it's been beneficial to me so far.
Feel free to disagree and provide counterarguments, I like to be proven wrong because it increases my knowledge.
